E-commerce companies microblogging and mobile phone integrated marketing era or has come

March 13 news, since the beginning of 2011, the popularization of microblogging and smart phones to stimulate the popularity of microblogging marketing and mobile marketing has drawn much attention, the majority of e-commerce also have to test the water microblogging marketing And mobile marketing. From the statistical data, the number of domestic mobile phone users has reached 1 billion, Weibo users more than 300 million, becoming the most valuable and potential marketing positions. Under the circumstances that the pressure on e-commerce operators is generally large, it will bring great opportunities if microblog marketing and mobile marketing can be effectively used.

As the earliest attempt to integrate microblogging and mobile phone marketing in China, Shanghai Ai Moo made a number of useful attempts based on the American RadiumOne. Its business covers Weibo marketing, mobile marketing and mobile e-commerce. Since 2011, Shanghai Aimo has provided microblogging and mobile phone integrated marketing to many domestic and foreign enterprises, including internationally renowned brands such as Johnson & Johnson and PepsiCo, through its subordinate Micro-Microphone Marketing Platform and Mobile Cloud Marketing Platform.

However, in the actual combat of E-commerce service, Eimo found that e-commerce marketing has its unique characteristics. It places more emphasis on the immediate output of marketing inputs, which is different from the marketing of traditional enterprises. In response to this situation, Ai Mo developed a "push" e-commerce microblogging effect marketing platform, specifically for e-commerce companies to provide microblogging marketing. Push platform immediately in the consumer behavior model construction and delivery algorithm, both with the traditional advertising platform is very different, but also with the Ai Mo's own micro-convergence platform there are differences. Compared with the traditional advertising platform, it immediately pushed based on the DSP mode, that is, the advertiser's demand-side platform model. According to the advertiser's delivery requirements and budget and marketing features, we targeted and integrated micro-Bardon resources to effectively ensure the accurate delivery of e-commerce. Compared with Weibo and other Weibo platforms, we immediately weakened the tracking of comments and forwarding, strengthened the analysis and tracking of clicks on the links, and optimized the delivery mix to maximize the ROI of e-commerce Weibo marketing. Chen Lei, general manager of Echo, said: "Everyone says that electrician enterprises burn money. In fact, most of the electric commercial enterprises are most serious about advertising ROI. We must set up a special microblogging platform for e-commerce with more stringent requirements. Weibo Marketing ROI's special requirements. "

Push immediately as the e-commerce microblogging effect marketing platform, either alone for the e-commerce businesses to provide microblogging marketing services, mobile marketing platform can also be an effective integration with Motorola, e-commerce businesses to provide microblogging and mobile integrated marketing services. If consumers access through the PC, immediately push and Mount cloud will be directed to the consumer electricity supplier PC website; consumers if access through mobile phones or PAD, immediately push and Mount cloud will be directed to the electricity supplier's mobile phone website . This integrated marketing model can maximize the effective use of traffic resources, but also to provide consumers with a better shopping experience.

It can be estimated that with the further popularization of Weibo and smartphones, the era of integrated microblogging and mobile phone marketing for electric business enterprises has come.