E-commerce marketing training is also crazy

2010 Electric Business Cake broke through 1 trillion, coupled with the rapid increase in the number of netizens, traditional enterprises have also targeted the electricity market. Make 2011 become the Chinese Electric business "SpongeBob", destined to be noisy fiery. However, the helplessness of the electrical business talent shortage, complex operating procedures, a wide variety of marketing methods, so that most of the novice are confused. Holding cash and projects, the delay to enter the electricity business.

At this time, the birth of China's unique "electric business marketing Training" industry. Various masters, experts, celebrities, professors of flowers contend, marketing training courses emerge in endlessly. The most common is the president's training courses, marketing training courses, sales training and so on, in Beijing, Guangzhou, Shenzhen and other cities, almost every company's fax machine each month received several invitations to the course. Fees range from thousands of to tens of thousands of, and the course ranges from hours to days.

One, from marketing to training a step away

For 30 million of small and medium-sized enterprises in China, nature has a huge market for the training of electric operators, and its share of cake is not even lower than the market share of electricity dealers. Can attract so many capable person, enter the field of marketing training, natural is also understandable. The author of the country engaged in ten years of marketing planning, by the circle of friends dubbed "Internet soft Wensheng Hand" smile, originally just want to do their job quietly.

At the end of 2010, more and more enterprises have invited the author of the country to carry out marketing training, but also the price is very expensive, already and do brand planning prices almost. Although compared to do the planning of the night and night, the painstaking effort, it seems that a few hours of marketing training more relaxed. But I think that although it is a normal school graduate, but do not have the style of nurturing people, lest delay the business future, so one by one to refuse.

However, in Hangzhou to collect "2010 China Top Ten Blog Marketing Master", "2010 China E-commerce Marketing Master" trophy, the fortunate chance to encounter the industry's famous marketing training master Liu Dongming, Zhang Youwei, Xiatao and other people. Although only a brief exchange, but has been the ten years of my marketing experience in the recognition and encouragement, have invited me to jointly explain marketing knowledge for the enterprise. Especially to my specialty "soft Wen brand Marketing" and "Electronic Business effect Marketing", have given a high evaluation.

Ii. from recording to promotion knife

So I finally summon up courage at the end of the year, should be "a lot of" the invitation of the website. Recorded the first electronic business software marketing video-"E-commerce Soft marketing planning and implementation."

Video address: http://promote.yidaba.com/class_press/.

Although the first time to face the camera recording, or a little nervous, 2-hour course, unexpectedly only spent 1.5 hours to record, speed obviously too fast. Although the video was launched, the friends were mixed. But I feel this deeply, through marketing training courses will be practical experience to spread to more marketing people, in fact, is a great happiness. When I share the experience to the enterprise, can help the enterprise to solve the marketing problem effectively, the promotion marketing income, is a kind of pride.

Because of practice for many years, see more is the hard and confused electric business website. Therefore, there are few "self-confident encouragement" and "high Carols" in the content of the exposition. I made a public class for the general manager and senior executives of several traditional enterprises, explained the attention items of the electric business brand marketing, faced with the danger, the market misunderstanding, the echo is more enthusiastic than I imagined. Especially when it comes to the meaning of soft marketing to the brand, SEO help, the stage has been applause. After class, several bosses have invited me to the company, for the company's marketing and marketing team, a deep talk.

Third, from the study to the application of careful analysis

In the face of the enthusiasm that highlights it, I have some confusion besides thanking. In fact, the original is insipid actual combat experience, but there are so many enterprises to give respect and attention, China's electric dealers in this environment will inevitably rapid. But why, these simple reasons, many enterprises are not known? Recently, more and more enterprises have answered my question. Many marketing lecturers, they say, are theories that are more than practical, focused on incentives and incentives, but do little to help with marketing.

In this case, I am not qualified to criticize any professional because I have to remain silent. Can only say, hope Liu Dongming, Zhang Youwei, Xiatao These have actual combat experience of the masters can more. I can also in the field of marketing training more transparent, can help more enterprises get rid of marketing dilemma, to achieve market goals. Recently, not only marketing companies, consulting companies invited me to join the group class, and even the Business-to-business website invited me to cooperate. It is evident that the electric business marketing training market madness, and even the more the purchase of the net of the single lead coquettish. But I am not at all, and here also for some of the more distant enterprises, it is time cost too high, and can not go to apologize.

Now, I have and Liu Dongming DM Network integration Marketing agencies, Xiatao Xiatao Marketing advisory Body, Zhang Youwei Shanghai AO Peng Enterprise Management Consulting Co., Ltd., have established a marketing partnership. Hope to be able to combine, for more enterprises to provide marketing and training services.

But China's electric-business environment is completely at the starting stage compared with those in Europe and the United States. Logistics problems, sourcing problems, quality issues, service issues, capital issues, promotion issues, talent issues, especially the traditional enterprises of the electric business awareness issues. Are like a big mountain block the Chinese electric Dealer's gallop. It also requires countless electric dealers and traditional enterprises to work together to move these mountains.

At this time, the need for marketing training to guide the correct guidance and support, but also need to identify enterprises to learn and apply. Because, in the electric business environment that has already entered the highway, whether the stone of the mountain can attack Jade, it is still an unknown.