E-commerce Marketing will enter the "crowdsourcing" era?

"The future is either E-commerce or no business!" "Bill. The "prophecy" of gates years ago is now becoming an undisputed fact. In the Internet age, every enterprise must consider its own marketing strategies and methods to adapt to the trend, whether manufacturers, traders or service providers, can not deny the Internet's huge word-of-mouth influence. Not long ago, the fifth session of the SME Electronic Commerce Development conference just fell in Shenzhen, many of the business, experts, economists, business leaders have expressed their views on the future of China's e-commerce. It is noteworthy that this Conference for the first time set up an excellent service provider award, special recognition in the field of E-commerce marketing to create new models, open up a new situation platform and enterprise. To create "online marketing Factory" as the slogan, put forward the "crowdsourcing" marketing model of the joint network in hundreds of enterprises stand out, winning the conference issued by the Chinese best E-commerce Marketing Service Provider Awards. E-commerce marketing will be fully into the "crowdsourcing" era?

Crowdsourcing mode is low cost and small burden for small and medium-sized enterprises

Crowdsourcing refers to the practice of a company or organization to outsource to a neutral (and usually large) mass network in a free and voluntary manner, in the form of tasks previously performed by in-house employees. Crowdsourcing tasks are usually carried out by individuals, but it is possible to take the form of individual production that relies on open source if it involves a task that requires more than one person to collaborate.

The word "crowdsourcing" originated in Europe and the United States, followed by the world, which itself was born on the internet. One of the world's top 500 companies, for example, has organised 140,000 scientists to set up an "innovation center" that uses online crowdsourcing to solve the technical problems faced by all employees. As a forerunner of the concept of domestic crowdsourcing, the network from the inception of the initial design in the strategic integration of the "crowdsourcing." Integration "of the idea that the wisdom of the Internet group will be the future of E-commerce marketing market key. Join hands Net founder and biography company CEO Fang believes that the future of E-commerce marketing will no longer be limited to business-to-business sites, industry sites, search engines, etc., its future will be included in the above four forms plus network media, network community, blog, Business Circle, SNS, IM, Wireless terminals, such as multi-channel information channels together to build a reputation of the ecological chain, small and medium-sized enterprises will like to eat Buffet, the self-help choice of consumer favorite marketing methods and channels.

Learn from the early development of E-commerce Network Marketing, which is mainly through professional website information release, image advertising, hyperlinks, search engine keywords, such as the way, business-to-business platform, industry website, search engine is the major medium and small-sized enterprises to marketing the main platform, They will bring a large proportion of the company's flow and brand exposure. However, due to the emergence of a single market situation and monopoly, the investment costs of these mainstream platforms are increasing, which discourages most SMEs. And to set up their own network marketing team, time-consuming consumption is not too realistic, the final effect is not satisfied with the objective evaluation. Therefore, many small and medium-sized enterprises in E-commerce has been slow to open the situation, not familiar with network marketing, it is difficult to establish network brand, gradually lost confidence in the network. And the advent of crowdsourcing platforms like the Web, embodies the Internet "connect the world, change the world," the unique charm, with such a crowdsourcing marketing platform, small and medium-sized enterprises will not need to recruit personnel, do not need to set up special office space, it can save operating costs, improve marketing level and effect; Also can be the crowdsourcing platform into the enterprise internal, break through the fixed place of work and work time restrictions, more importantly, in the face of heavy workload tasks, small and medium-sized enterprises can take the task of decomposition for a number of tasks, through the network of human crowdsourcing, resources crowdsourcing package to complete, which will greatly improve the efficiency of the operation.

The core of crowdsourcing also contains the idea of creating value with users. Ignore the user needs of the enterprise, the end will only be in the market forgotten and abandoned.

Together, the network embodies the collective wisdom of the Internet

To produce marketing ideas, network materials, promote communications, interactive comments as the main function of the network, specifically for small and medium-sized enterprises to provide self-help tools and channels, mining the gap of the Internet demand, fully understand the SME group marketing needs, while integrating the Internet idle labor resources, With an open platform to gather the collective wisdom of netizens, for small and medium-sized enterprises to provide a new online service model. Together with the network of this crowdsourcing mode positioning as "online marketing factory", meaning for the use of factory assembly line operations, from collection to writing, and then to the promotion and user experience, all programs in the same platform to complete the next one-stop.

In hand on the Internet, users if there is marketing needs, only to join the standardized products "Word-of-mouth pass", they can use the function on the platform to promote, the threshold to join the Word-of-mouth is only 1800 yuan, for most of the small and medium-sized enterprises can withstand the price. How to apply the function on hand? For example, a Word-of-mouth users on the site to publish a writing demand, set a good demand commission, and then from all over the world creators are invariably swarmed, the creation of their own works, and then wait for Word-of-mouth users to audit, and finally won the reward. Access to the user's favorite material, but also through the first network of "distributed promotion system" to carry out a massive spread of dissemination, so that hundreds of promotional workers to quickly cover every corner of the internet, to maximize the eyeball effect and exposure effect. In addition, the network of Word-of-mouth communication mode, is also significantly different from the traditional mode of advertising, traditional advertising biased in blunt, and short time, the same picture and text content, the audience click again, will not click the second time. And such as news information, knowledge and other sharing, is the product of softness, the content not only makes the netizen looks natural, has the harvest, and does not have the timeliness limit, after the dissemination can be collected by the search engine long-term, the long-term preservation on the Internet.

In the market demand gradually to the fine differentiation, the user needs gradually diversification of today, product design from the past to the producer-led, slowly turning to consumers as the center. If the internet is a storm, then consumers are the center of the storm. E-commerce marketing crowdsourcing is becoming an inevitable trend in the future, because its core is "create value with the user", each provides the public package service Netizen, also is the enterprise latent consumer, in the future, thousands of active in the public package platform's consumer, will use their wisdom and the practice, the influence, Promote the survival and development of tens of millions of small and medium-sized enterprises to create a new era of e-commerce ecological chain.

From Eric: Http://news.iresearch.cn/0200/20100428/113707.shtml