Eight characteristics of long tail keywords in detail

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The development of the site can not be separated from the flow, do SEO, the goal of the target keyword to bring the flow is far from enough, so also need a lot of long tail to expand traffic. Along with the development of SEO, the long tail keyword also more and more by the majority of stationmaster's attention, these more specific, search the word because of the quantity is huge, already became the flow gold mine. Although the long tail keyword is a variety of advantages, but does not mean that all the site is suitable for the long tail, today this article mainly shares the characteristics of long tail words, I hope to see this article can let everyone have a broader understanding of the long tail. Well, start today's text, this article from eight aspects to share, and also welcome to correct.

First, the search volume is very small: since it is a long tail, the decision is not like the target keyword that every day has a large number of searches, sometimes long tail words more like a person's thinking, everyone's thinking is different, or at different times to consider the same problem search words will be different, so decided the search volume is very small.

Second, the search frequency is not stable: it is possible that the word was searched once in two days, and it is possible that the word was only searched once in 1 years, especially the long tail word of a larger length, even in a few years is only searched once, so its search frequency has great instability.

Third, the degree of competition is small: this mainly from two aspects, one is that everyone's goal is the core keywords, so long tail competition is small; the second is that these words theoretically have infinite, the number is huge, also decided impossible will be completely covered.

Four, the word volume Infinity: Each industry, each keyword, if earnest to dig, according to performance, use, hobby and so on subdivision, there will be a large number of long tail for us to use. We can do it ourselves, or we can use tools to achieve it.

The goal is more accurate: if the core keyword, the user search time does not really want to find the word literal meaning, for example, the user retrieves the word "car", may be to buy a car, may be to find accessories, but also may be to understand the market, but long tail due to the length of words, the user search words easier to judge the real intention. The search target is therefore relatively accurate.

The conversion rate is higher: the accuracy of the search target determines the higher conversion rate. For example, users search "where the best smartphone quality of a website" This super long tail word, then most likely is intended to buy mobile phones, or at least actively seek information phase, is a potential customer. And if only search "mobile phone", then it is difficult to judge his intention, perhaps the user is intended to download the mobile phone theme.

Seven, composed of several words: long tail keyword is generally composed of multiple words or a shorter sentence composition, with the development of the Internet, has been more and more users as a search engine as a smart machine, search the word five flower eight, some even two sentence composition.

Eighth, large web site advantage: Generally speaking, the flow of a single long tail keyword is very small, but if there are a lot of long tail words, then the flow will be amazing, but a large number of long tail needs a lot of content to do support, small Web site is difficult to achieve, often large web site is the user automatically generated content, in this

Through these eight aspects of the summary, I believe we should be more profound understanding of the long tail. For small sites, long tail keyword can also play its unique advantages, but no big site is obvious, we can not relax the long tail, if you can let users produce content, at the same time grasp the theme of the site, then is the best choice.

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