Enterprise Website Keyword Accurate positioning is the basis for improving conversion rate

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As we all know, the competition between the Internet is more and more fierce, especially through the network to expand business enterprises, it can be said that this piece of competition is also the region and white-hot. Everyone knows the medical profession, the competition inside is self-evident. At this time, it is required to strictly filter the website keywords. Today, small fish on the corporate website how to develop keywords to share with you.

First, the use of effective tools to preliminary query to book the range of keywords

The traditional way is through Baidu Index, the number of pages indexed, the number of auction sites, for analysis. Of course, this is never enough.

Second, for the industry and effective competitor analysis to narrow the scope of the keyword.

How to say this? Small fish take the chef training industry. There are a lot of training schools for the whole country, big and small. Pay attention to the whole chef training industry in the Internet to do the number of enrollment, to set the actual promotion of the difficulty. So what is a valid competitor? For example, if you are doing the Fuzhou market, then, your effective competitor is Fuzhou, of course, can expand a little to a province. Then you can narrow down the range of your competitors. There is a certain tendency to finalize keywords for you.

Third, in-depth analysis of competitors ' strengths and weaknesses to set key words

Generally speaking, as a new site, want to exceed the old site, in the short term is still more difficult. So as a new station, if you do not have a strong resource advantage, it is recommended not to do more competitive words. To find a breakthrough, step-by-step. We also take "Chef training" as an example. If you want to improve the conversion rate in the short term, it is necessary to find some words that are not very hot, or not very intense words, and just the user will enter the word, such as "region + keywords + where good" This is a long tail word. Competition is relatively less intense, and it can increase the conversion rate. Of course, you can also avoid the cook, cooking and other hot words, you can choose the relevant words of cooking. Chairman Mao said good: "The countryside surrounds the city, each and all." Do not underestimate the power of long tail words! For, the new station should not, the egg touches the stone, must Shini. Especially in the critical moment to clarify the idea. Strength must be spent on the blade. The weight of your site, slowly rise up, to attack the popular words are relatively easy to point.

Four, fully understand the industry's light season, to finalize keywords.

Each industry has its own light season. is very important to the marketing strategy of the website. It is also important to select key words. If, the time is very hasty, your choice keyword does not allow you to have the effect in the short term. will give up. To choose some, easier to do, more accurate words to do. After all, industry words, not so easy to do. If you have plenty of time, you can choose a relatively hot industry word to do. In this way, in the peak season, it can bring relatively large flow.

The high building ground, the website operation success or failure lies in the direction. The website keyword is finalized is the direction forerunner. For, enterprises, the site keyword accurate positioning is to improve the conversion rate of the foundation, is the enterprise to open a fan of the precise window.

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