Enterprise Weibo successful marketing "four steps"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the micro-blog continues to be hot, users continue to soar, microblogging marketing as a new way of marketing has been touted, because every microblogging user behind, is a living consumer. At present, Sina Weibo, Tencent Weibo total registered users have more than 400 million, the so-called people seated place, there is marketing, so the face of such a large user groups, any enterprise can not be blind. However, microblogging marketing, is not a simple registration of a, casually send some content can be, then how enterprises should be micro-bo marketing it? The author thinks that an enterprise Weibo marketing has the following "Four parts":

Step One: Overall micro-BO marketing Plan

Sun Ziyun: "The husband did not fight and the temple is a winner, it is much also, not war and the temple is too many, it is less." "Enterprises do a good job in micro Bo marketing that must first have a global aspect, do a good job in this overall planning program needs to the enterprise itself micro-blog and internal resources to understand."

To understand the microblogging, you can determine your business into the micro-bo purpose, is to use the media properties of Weibo to do the promotion of the brand, is to use the community properties of Weibo, do network promotional activities, or use of micro-blog communication tools, to do button marketing. Only by understanding and clarifying the purpose of this holistic approach will we know how to write.

Weibo marketing skills are a long and energetic thing, not immediately, every enterprise itself can use the resources are not the same, then in doing a complete planning scheme, the enterprise itself can use the resources into in-depth understanding and analysis, to determine our micro-BO marketing goals.

Step two: Flexible microblogging account maintenance system

An Enterprise micro-blog launched microblogging marketing, then account resources can not only a single enterprise official Weibo account number, it's just a simple microblogging exploit. But not on Weibo marketing, real microblogging marketing in the account resources should form a micro-matrix, in this matrix, according to the enterprise's microblog account resources can be hundreds, Even thousands of accounts. These accounts include 4 aspects:

Enterprise executives: Refers to the company's CEO, general manager, such as micro-blog, the most representative of the 360CEO Zhou, using its own influence to promote the company's brand.

Enterprise Official account: Generally only one, there are many. For example, some group buying website, the main station has one, then each city has one.

Enterprise Grassroots account: is the enterprise privately cultivated some accounts, in doing activities or other publicity is needed

Enterprise Employee account number: Each enterprise's scale is different, big enterprise thousands of employees, then their micro Bo to the enterprise to do Micro Bo marketing is also can not be belittled. The best, like Dale.

These four types of micro-blog accounts, even a small enterprise, micro-blog account number will be hundred, how flexible maintenance of these micro-blog, to form a micro-matrix, and then constantly affect the people around, and constantly expand the scope of the matrix to achieve the largest marketing purposes.

This account micro-blog embodiment should include:

1. Content strategy. Do a good job of the theme of micro Bo positioning, the day-to-day maintenance of content to have nutrition, enough creativity, personification and how to release, to achieve the promotion of enterprises at the same time, so that fans have harvested. Content is the foundation of your fans who can stick to content.

2, the activity strategy. In each event, such as the number of the micro-matrix, how to allocate, so that the impact of activities to achieve an unlimited possible impact.

3. Interactive strategy. Instead of indecent assault, join the discussion of fans and build relationships.

All of the microblogging marketing, are based on the account number of fans, only a micro-blog account maintenance, can be the beginning of micro-bo marketing. So the account set up a maintenance system is the Enterprise micro-BO marketing fundamental.

Step three: Complete internal communication training system

The so-called change pass, general rule spirit, Micro-bo marketing is also the beginning stage, then micro-blog account management staff learning and communication is essential.

Weibo account microblogging staff training, one is the internal see mutual exchanges, their own to find suitable marketing methods, the other is to invite experts to do the training, this can be timely on the outside of the new microblogging marketing methods to understand absorption, to avoid behind closed doors.

Step Four: Accurate data analysis feedback

All good marketing should be based on data rather than on feelings and experiences alone. Microblogging marketing data access methods:

1, the data analysis after their own activities.

2, peer activity after the data analysis.

3. Specialized data analysis company.

According to the analysis of the data feedback, timely adjustment of their marketing strategy, can do better.

Enterprise microblogging marketing from strategy, implementation, feedback, adjustment strategy, in the implementation of this is a cyclical process. Finally, Enterprise Micro-blog marketing and other marketing as expensive in insist.