Example analysis site Card snapshots The reasons for not included in the article

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The author recently in the optimization of 3 medical websites, found that there are two stations have been recorded in the card snapshot is not included in the phenomenon. The author of these three stations are optimized at the same time, the main keywords are "antipyretic paste", why three sites using the same optimization method, but the results are very different?

First, the problem of basic Web site data

such as the following, is the problem of some of the site's SEO data, the station domain name age of 3 months, the snapshot of a full stagnation of one months, included has been a single digit, the main keywords are in the search engine two or three pages. And another site, there are individual words on the Search engine home page, the same space server, the same optimization staff using the same optimization method, the results are diametrically opposed, the author from a number of aspects to analyze the two sites.

II. website Structure Analysis

The structure of the website is mainly embodied in the link depth of the article, two stations are all using tree-shaped structure, the homepage has news list page, spiders crawl through two times to reach the article page. Moreover, the author to add more sites by spiders crawling crawl, under the article and the right side, respectively, made a "related article" recommended and "random article" plate. From the perspective of optimization, the relevant article recommended to add the relevance of the Web page, random article, can let other articles in the site have more chain access, thereby improving the article by Spiders crawl and crawl probability.

Third, the website article quality analysis

The author thinks, the quality of the website article mainly manifests in the following several aspects, the article uniqueness, the article relevance, the article content richness and whether has the authoritative recommendation.

1. Website article uniqueness

Website uniqueness includes the uniqueness of the article title and the content of the original degree, the author generally write articles, will refer to the search engine data there is no duplicate title, if any, it will be replaced. So two Web site articles title no problem. And the content of the website article page is unique, directly through the search engine search can be learned, the following picture shows the article page content, in search engine without duplicate pages, the content of uniqueness to do better.

2, the website article content correlation

The author of the two Web site content, are around the main key words of child antipyretic paste or cooling related topics, the article's relevance did a good job. In fact, the relevance of the content of the site is not a lot of impact, as long as the content of the site is not similar to the size of too much. The author noted that there are some peer-site articles are mostly "child fever stickers manufacturers which home good?" Which child antipyretic paste factory is better? ", the title of this article, its similarity is too large, the general collection will not be very good.

3. The richness of the content of the article

The richness of the content of the article mainly reflected in the article's creativity, the length of the article page, whether the article is illustrated and so on, the author of the article is basically qualified.

4. Other

I believe that the article page quality of other factors including whether the article page link too much, the site is too low weight, the page has no authoritative page recommended. As a new station, in the link to the author control in a certain article page in one to two links look, also basically qualified.

Through the above analysis, the author of two Web site article page quality can be qualified, the quality of the article is passable, and the second site of the article is indeed included good.

Iv. Analysis of other factors

The author thinks that the other main factors are external links, spider crawling, website templates and other factors.

In terms of external link building, both sites are built at the same time, can be said to be two of the site's external chain repeat 80%, and the chain of wide, relevant and authoritative are not bad, the chain is not only business-to-business, classification, BBS, Bolg links, as well as the library platform and soft text outside the chain.

A Web page to be included, the first choice to see if there are spiders crawling through external links. How to see the spider crawling, very simple to view the Web site log can be. The following is the author of a fever posted website today's log. Through the log analysis, you can see 2.13.4.17 day morning Baidu Spider is normal to the Web site crawling, although crawling pages and frequency is not much, but also normal.

Analysis to here, two with server space, with the optimization means of the site, why snapshots, articles included and keyword rankings will have a big problem? The author guesses that this is related to the site's structure layout and the template of the website. The author concludes that the first site card snapshot does not include the article page of the site template, is the company used four of templates, in addition to the News list page content is different, the home page and other pages of the content is exactly the same. More deadly is that the station similar to the four sites are all punished and down the right, but also for the medical stations. The station's home page and other acetaminophen related station similarity is too large, so the card snapshots, not included. And another station, is a newer template, and the site home sworn and layout more reasonable, so included with the snapshot normal.

Many times, especially to do Taobao guest friends will be deeply experienced, a good template, the site keyword rankings, the article included a lot of help. Even, a flooded template, it is likely not to be included in the search engine.

Article by the antipyretic paste www.trtoem.com Original, reproduced please indicate the source, thanks!

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