"Fairy World" succession "journey"

To change the current status of excessive reliance on the journey products giant network will start large-scale "fairy World" marketing campaign, its strength is no less than "Journey 2". Zhang Hengyan/photography (material picture)

"This year's feast is not received, gifts on the brain platinum ...", the business celebrity Shi Yuzhu with advertising smashed the door of health care products market. In his new battlefield online gaming industry, the marketing strategy is still begotten. Yesterday, the giant network announced that the second half of this year will be the main new online games "Fairy World", its advertising investment will not be less than 500 million yuan.

"Fairy World" succession "journey"

It is noteworthy that the giant network will "fairy World" positioning as "Journey 2" of the succession. "Journey" series of game products for the giant company is self-evident, 2 years ago, the giant network CEO Liu Wei has revealed to the media, giant network of 90% revenue from the journey series games.

Yesterday, in the interview with the commercial newspaper, giant network PR Personage said, in the giant network 7 mainstream games, the journey series of games accounted for 4. From the company's earnings, in the fourth quarter of 2011, the net revenue of giant network game 470 million yuan, the chain growth of 5.8%, an increase of 32.8%. 2011 Giants online game revenue growth is mainly benefited from the "Journey 2" of the official line and continued to grow in 2011 years.

To this end, giant companies began to pay attention to the investment of new products, to avoid over-reliance on the Journey series products. "Fairy Road, King of Kings, Al's light, such as online games income is maintaining steady growth." ”

June will launch large-scale marketing

Giant network is the game industry well-deserved topic of the Queen, last year, the company launched the third generation of fee mode transaction fees and online games to the countryside, have aroused great public concern.

Giant network announced will open in the second half of the 2012 "Fairy World," the Technical seal test. "June, we will launch a large-scale marketing campaign, its strength is no less than the journey 2." ”

"Fairy World" research and development period of 4 years long, the second half of this year after the operation, hope to rely on it to pull performance. "The Giant network company Personage discloses.