Business-to-business 25 Examples of social media operating strategies

This article is from recently joined the Socialbeta content contribution team @yvaineso, very thanks.

Over the past few weeks, a lot of people have consulted me about the marketing of business-to-business social media.

Social Media marketing is nothing new to the business-to-business market, and social media marketing is far more prevalent than marketers know.

This article provides a series of examples of business-to-business businesses using social media to achieve business goals. Some have been used for a long time, some are new, some you may be familiar with, some may be unheard of.

1, American Express Company

Open Forum and Plan Facebook activities:

American Express offers a lot of business support to their customers, including the enduring Open forum, through the Facebooke home page to organize related events.

It is worth mentioning the recent activity called "", it is a competition for small and medium-sized businesses, and the 5 winning companies will be free to visit Facebook's headquarters and be given a one-on-one makeover and 20000 dollars in funding for the social media strategies they already use.

2, Archer Marvell

Online Communities and fairs

In line with the Express company, Archer also has its own set of sophisticated online communities dedicated to providing management, risk, and consistency-promoting software.

In the Business-to-business area it helped to create a 101 Case study library-the most successful example is the "interaction idea", with more than 7,000 users interacting and collaborating through this activity. As an extension of this, Archer also has a trade fair where users can download software that has been developed by other people based on everyone's ideas.

3, Avanade

The combination of Twitter and YouTube

The experience gained from Old Spice, a technology trading company Avanade, uses YouTube to answer questions submitted by Twitter users. Straightforward, very effective, proving that these approaches do not only apply to the Business-to-consumer.

4, BT

Trading space

Trading space claims to be Britain's first social networking site, but that's true. The site was established in early 2007 and now has more than 350,000 members. To be frank, it has the nature of being a business-to-business, but it's the root of it.

5, Businessweek

Commercial Exchange

This American Businessweek magazine has created a very special website, a commercial exchange. Use the Web site to connect with readers and increase online communication. Therefore, its success has been recognized, and today more than 40,000 users have contributed more than 1 million of the article links.

6, Cisco Systems Inc.

Leading the trend

Cisco's social media activities have a long history, often in line with its ongoing hiring strategy.

To demonstrate the depth of its impact on the enterprise, it recently launched a new route for social media operations, which saved about $100,000 trillion.

In this line, "future shopping"/borderless network video has more than 6 million views.

7, Cree

Social website activities and participation

Cree mainly produces led chips, most of which come from business-to-business. Given the difficult situation of their products sitting on consignment, Cree wisely created a social website--cree led revolutionary website dedicated to the ongoing activities of the service.

Users are encouraged to submit photos of their bad tubes, each month sending Cree products to the 5 selected participants. Video activity is an important support for the operation of the site, and now it seems to operate very well, even if there is no activity when the volume of browsing is very high. My personal favorite is "Chocolate rabbit".

8, Dell

Dell business model Facebook and YouTube

Dell is a frequently cited example. Because it is the full use of social media and or have a higher income. Its social media operations span both the business and business-to-business sectors. Its YouTube channel and Facebook page fully attest to this.

9, doctor. NET

Professional website

Doctor. NET is an excellent example of a business website, with about 90% of the members of the British medical practitioners and pharmaceutical companies,

Private health companies, public health institutions and charities.

10, Econsultancy

Red Sun Friday and selection channel

It can be justly said that Econsultancy can be included in the list. We have dabbled in various fields, from photos of labels to social commerce, and anyone remembers the Red Sun Friday.

Its strategy is that members can only receive a discount through the members ' cash prizes. Also, we used a social media wrist and added an instant leaderboard to show who sold what.

We also try to ensure that cooperation and innovation are prioritized across the company in a variety of media channels, including Twiter,linkedin,facebooke,quora,youtube and other social media.

11, Hinda incentives

Blogs and Twitter

Hinda returned to one of the most popular social media platforms in the past, blogging. But the difference is, this time added a new media platform--twitter. Hinda's move is based only on one of the main goals of attracting more business customers to their sites.

Since the introduction of this strategy, the company reported that it has been harvested, industry recognition and authority to improve the visibility of search, ranking, sales, but also improve the number of visits to the site.

12, HP

Business Answers

One of the other examples in this article is that HP has to intervene in small businesses,

Carefully choose the right way--customer-style sites and blogs. These are also supported by Twitter and Linkein, where users can ask questions directly from companies.

13, HSBC

Business Forum

This "global local bank" decided to create a special website, whether they are customers of HSBC or not

Can share information on the site. Unfortunately, it is almost time to shut down and steer the flow back to their main business areas.

14, HubSpot digital leader

Whenever and wherever

HubSpot's software market has come to another level, and if its activities span all social media, the King's strategy is its deadly killer.

15, Ideapaint coating

Facebook and Flickr

Ideapaint is engaged in the commercial sale of paint. This is a great product, but the paint is not real. Instead, the company is converging on an organizational strategy that revolves around Facebook and Flickr, and now social media has become the company's biggest source of business.

16, Indium

Blog

Like Ideapaint, Indium has a product that is hard to sell. To solve the problem, they turned to blogs. This is an almost accurate channel marketing strategy, but now successfully translated into the enterprise's core strategy throughout the market.

This strategy also helps the enterprise become a thought leader, and more encourages the retailer and the transportation to the customer's extra support.

17, Kinaxis

Online Entertainment and community

Kinaxis in the management of commercial supply chain they've wisely built a complete online community around supply chain management, is its nerve center to establish a major social media content strategy

The company was just building a blog, but the blog did not let them taste the taste of success, so they decided to change the method. Now, users have been accustomed to communicating in this growing home community, and the site has produced some of the listed entertainment videos through its own efforts.

Results？ Of course it is obvious to increase the traffic and change of the website.

18, Microsoft

FTW Community!

This software and technology has an enduring legend, Microsoft through its own portal community to advertise to customers, this portal includes research, insight, education support and news modules, the core of portal operations is involved in a variety of social media.

19, PayPal

Commercial YouTube

PayPal has a big channel on YouTube that uses this channel to provide business support to its customers, as well as an extension of the Business Online business center.

20, British Royal Institute of Chartered Surveyors

Online Community

A large number of case studies show that business-to-business social media revolves around online communities. The Royal Institute of Chartered Surveyors is no exception. Relying on diverse social media channels and tailored forums, this is a perfect example of business-to-business positioning in social media.

21, RS RS

Spark Design Social Center

The Electronics distribution Center has established a special social center that spans four different languages, with the goal of becoming a collaborative and creative Electronic Design Engineering Center.

One of the center's Kings is a free tool store that specializes in selling free design tools that have now been downloaded more than 60,000 times, and the site has netted more than 4,500 members in the first 12 months.

22, Shipserv

Social customer relationship management and focus content

It's hard to imagine a marine enterprise that has so much to do with social media, but Shipserv, one of the leading industry markets, proves that ocean companies can also be successful.

In order to have a broader market strategy and customer engagement strategy, Shiperv uses a variety of social methods to bring greater network traffic, while also increasing the visibility of the brand, bringing more opportunities.

When initially investing 30000 of dollars in social media, shipserv expected 150000 dollars more to be invested in traditional media.

23, Steelmaster buildings

Custom Facebook Page

Steelmaster has fully formed a partnership with Facebook, creating a proprietary home page where users can get free tweets, access to relevant resources, and direct subscriptions to news.

24, UPS

Social support for broader marketing communications

The Global courier company has been deeply involved in social media and sees it as a "we love logistics" activity.

This specially tailored site, made up of Twitter and Facebook, is dedicated to providing users with a platform for more open discussions on the possibilities of business change and related solutions.

25, Virgin Media

Pioneer of social networking sites

Virgin Media has set up its pioneer camp (corporate Web site), which is dedicated to sharing technology and ideas to support business professionals and young entrepreneurs.

Virgin's Pioneer Camp is a creative example of a commercial web site that supports a variety of social channels, especially YouTube. This site.

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Compiling: @YvaineSo

This article link: http://www.socialbeta.cn/articles/25-business-tastic-b2b-social-media-case-studies

Original link: http://econsultancy.com/us/blog/8148-25-business-tastic-b2b-social-media-case-studies