Forum type of site should be how to design and promote

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If you want to promote a website, then the forum to promote the estimated majority of people as one of the key methods, there are two reasons, one is the auxiliary SEO, do the chain, in order to drainage and right, the other is our target customers in the relevant forums relative concentration, so that our promotion maximize the effect, So what do you do if you're running a site that is an industry forum or a local forum?

Empty cities are often asked: "I want to do xx type of forum, but how to design the plate and how to promote Ah, how can more gather more users and keep the forum atmosphere active Ah, and so on, then today empty city to write a long article to give Friends one FAQ. In this not talk about forum positioning, only talk about the operation of the Forum.

The design of the plate

1. First coarse and then fine

I've seen a lot of personal forums, at the beginning of the forum design divided dozens of plates, the feeling of very fine, can help users to find their own more quickly want to post the plate, in fact, this approach is not wise, unless like mouchangqing kind in a field has a great appeal to the people to do the forum, General a forum online even through the promotion of a certain number of registered users are also poor, and then divided into each section of the people are less, if today I came to post to find the latest posts or I sent yesterday, then I will definitely not come again tomorrow. So the correct approach is to divide several large plates first, and then further subdivide the user after later.

2. Industry solutions or provide quality service

Take the SEO forum to give examples, must have SEO problem solving or the site to diagnose this plate, only to help users solve the problem, to retain users, users can bring new users, any industry do not underestimate the Word-of-mouth marketing, which is also the forum want to do a decisive factor strong.

3. Primary and secondary, plate diversity

Every forum has its own characteristics, and this feature is the embodiment of its survival value, do the forum must underline the key plate, that is, your target users most interested in the plate, and then auxiliary some of the secondary plate, its role is mainly to attract some relevant industry people to post, and to have a certain leisure activities, Although the forum is a good place to study, but it is not the academy.

II. Management of the Forum

1. Division of User groups

This trust friends are very familiar with different user groups corresponding to the different posting permissions, if there is no limit to this, then soon the forum will degenerate into the chain of cemeteries, because users do not realize the difficulty of raising the number, today's hair chain you give me a number, tomorrow I apply for a new number continue to send, so repeat, not only waste the administrator's time , but also undermines the learning atmosphere of the forum.

2. Integration settings

In fact, the forum is also a complete economic system, I send some posts or help others solve problems to earn points, when I have problems, I can also use a certain amount of points to make a reward. To use points to guide users, if you want to play in this forum more happy, it is necessary to improve the points and grades, then you have to maintain a high degree of activity, so that the forum's popularity also brought up, of course, can not let users "make money" too easy.

3. Illegal content resolutely resisted

This reason is believed that everybody also understood, if your forum appeared some politically sensitive posts, but the administrator did not discover in time, then the fate is one, K station.

4. Build a star and establish authority

You can choose a more knowledgeable person in your own management team or a very active user, let them in time to help the altar friends to solve problems, establish authority, so for the user's increased stickiness has a very good effect, push a forum in this do is quite good, Chen Zhongping believe we all know, in the push a forum he is authoritative, And the influence spreads to all aspects, such as the members of his group are very viscous.

Iii. Selection of content

1. Cannot be reproduced blindly

Although the forum and the information station are all through the text to the user to pass the information or the knowledge, but the information station in the process of operation without the content of the reprint, and even some stations are reproduced from elsewhere in the article, after all, this is their main source of content, and the content of the forum can not do so, If you do this for the weight of the site has a great impact, as long as Baidu Update, then your forum will certainly be down right, after all, a lot of the site is a second collection to attract users to post, the weight is low, collected naturally slow.

2. Focus on Original

What is good content? original! This is a consensus among the optimization staff, I believe that friends are concerned about how to so that the site has more original content bar, the first sure need your forum editor to write, and the second is to write articles with those who often play a good relationship, see if you can write a few to have an article can start our forum ( Can and empty city contact Oh, I am an original article every day, you really do not make false original.

3. Interaction

A lot of time to say how the atmosphere of a forum, mainly to see the active degree of the altar, as for the mobility or to rely on the response and comments, so the forum managers can often send some more controversial posts, and guide users to discuss the exchange, such a post or content is valuable.

Four: Find the forum difficult to promote the reasons

1. Too little user base

If you this industry is very biased door, the user is about 10,000, so even if you design a good forum, the user will not attract more, so if the industry is more biased, it is recommended to do information class site.

2. Whether the competition is too big

If you do a forum of SEO class now, the result doesn't need me to say you also know, certainly the end of miserable.

3. Authority

See the establishment of this forum is not the authority of the industry, is not a certain gimmick.

Five: How to Promote

1. Word of mouth promotion

Everyone will have their own circle of friends, there will be some industry friends or partners, if he played in our forum very happy, feel the forum atmosphere is very good, then he will recommend his friends to come together, so that the increase in the registration volume, increased the user.

2. Find a foot gimmick

If the industry is the authority of the Forum is the best, if not in the promotion of the time to say So-and-so people are our guests, help us solve the problem. Of course, for some people outside the chain, seconds included in the temptation is fatal, so we can also use this to attract registration.

3.SEO

Almost any of the site's promotion can not be separated from the search engine, the promotion of the Forum is no exception, two elements, more high-quality links, to do more original.

4. Soft text

For a more professional forum, the choice of soft text to do the promotion is also good, of course, the promotion of soft Wen will be combined with portal posts and blogs, when the 28-Push forum was founded on the basis of blog fans.

5. Forum, QQ, etc.

Here is not much to say, the method is that, this is just to give you a direction.

Written at the end:

The forum is difficult to promote, because it is not like the information station to attract users click even if successful, it also needs to register more, lead the post, lead more posts, lead the quality of more than four steps, and the relationship between traffic sales is the same, so empty city proposed in the user registration do not set so many rules and regulations, Even if you are prepared for future database marketing, can guide users to leave the mailbox and QQ is enough, if your forum is not very good, the proposed process or the simpler the better.

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