Site users lead the site keyword ranking

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These two years mentioned SEO, especially Baidu optimization, the first thing we think of is the user needs experience. In fact, the user needs experience is a virtual data, it can drive our website keyword rankings? Today, with the author D.J. to discuss the user needs of the site.

Previously mentioned keyword ranking we are generally blind to do outside the chain to do content, but the effect of how much is resigned. To do this site optimization is often unfounded, the ranking of the promotion decline is also more "hit the day of marriage." And since the search engine in order to better meet the user, put forward the user search needs experience, site optimization seems to have found the direction. How to enhance the user needs experience has become the Seoer's work goal.

To do the site keyword ranking, first of all, we need to understand the user needs, the user's greatest needs. At present, the user demand of Internet is generally divided into data search type, information search demand and target transaction demand. For the general corporate Web site, the earlier we do or the data search needs, the author D.J. The reason why this is still in search engine users search, about 90% of the user is to find data mainly is the data information class needs, only 10% of users are real transaction demand users, Also on our conversion rate users.

Now let's analyze how to determine the user needs? There are many ways to get the most out of the current user needs, for Baidu we look at the main Drop-down search box and the tail of the relevant recommendations. The contents of this point is nearly a week since the user's search show, through here we can understand a certain industry users of the wind direction, so as to determine the site's keywords, to ensure that the site can access users.

Set the target direction of the site, we have to do is to enhance the site audience. Site audience represents the website viscosity, or site fidelity, this for the later brand building is necessary. Only a more active audience can guarantee the promotion of the website brand and the completion of the final transaction. Moreover, through the data show, the majority of the site audience to a certain extent affect the site keyword rankings.

Want to get more site audience to meet the needs of users, it is necessary to understand the needs of users, it is necessary to provide valuable content to show to the user. The first thing to do is to understand the industry goals, do not appear in the site on the site no relevant information, so as to ensure that the site's matching principles and relevance content. Furthermore, it is necessary to find a suitable entry point to maintain customers, such as data downloads, questions and so on, so as to ensure that users will not be confused and leave the site user base.

The understanding of user needs is the key to optimize the site rankings, a virtual data can not give us any enlightenment, but the integration of a number of data summed up the user experience is we can not ignore. Website optimization, to maintain a good site audience, and constantly enhance the loyal users of the site in order to promote the site rankings.

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