Website Promotion Planning Email marketing Advantage

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the internet age, every netizen has at least one email address, therefore, the use of e-mail for online marketing is currently a popular international network marketing, it is low-cost, high efficiency, wide range, speed, high attention, and contact with the Internet people are very active thinking, the average quality is very high, and has a strong purchasing power and business awareness. More and more surveys also show that e-mail marketing is the most common and practical method of network marketing.

For example, just past the 2008 U.S. presidential election, the U.S. history of the birth of the first Internet president.

According to foreign coal reports, Obama in the presidential election, the use of e-mail ads, banner ads, search engine advertising, online games, such as built-in advertising.

Obama participates in U.S. general election Network marketing expense distribution.

  

We can see that there is no doubt that email camp sales are the first choice.

Mail should sell advantage: cheap, the effect is remarkable, the publication is efficient, the coverage is wide, the attention is high.

Comparison of average response rate of some advertising media

  

0.5-1% Traditional newspapers and other media

  

1–2% General letter (direct Mail)

  

0.5-1% General Banner ad (banner ads)

  

percent Email (email)

Attention: No traditional media can do 100% of the reading rate, and any e-mail must be opened to know its content, e-mail advertising is the opportunity to read the other media unparalleled.

Good audience: The survey shows that the current contact network is basically a high level of culture of young people, their average quality is very high, active thinking, and has a strong purchasing power.

Price Advantage:

  

High efficiency: No other formalities, no other media required cost and the production and transmission process, such as television production, newspaper layout design, letter paper and printing, only the most basic Internet access conditions and the most basic network knowledge, and your customer base is facing the world.

Extremely fast: At that time the production can be sent, the other party can receive at that time. Sending 100,000 messages takes only about 6-7 hours at the fastest.

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