For you: Open shop one months out where

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I often hear some friends are very excited to say: Shop opened! This is really exciting, especially for some of the Web site technology, photography, marketing, planning is still unfamiliar friends, can put more than 10 kinds, and even hundreds of their favorite goods on the Internet, and the shop shop as a model like a sample, it is a very difficult thing. So I usually express my support and encouragement to these friends. From another point of view, I am also a bit worried: open shop is only the first step, want to do business well, there are many need to learn and specific to do. In fact, many new stores in one months or less time began to wander: (1) every day in the QQ Next, Business no one, (2) is bad credit or price set too high, no business ... Like。 When a store friend asks these questions, I usually ask first: did your store have access statistics? Send statistics to see?

I ask this question, basically out of professional instinct, not because I am in the company as a management role, accustomed to looking at statistics and charts, but they can explain a lot of things, if the specific problems and statistical charts combined analysis, it is easier to find a lot of problems the real reason. Maybe some friends are confused: What is an access statistic? How to add a statistical device to your store? Just opened the shop, these statistics useful? I have no intention to put this problem too much or too professional, there are more problems you need to find out and solve, other store friends will do a good job. As an experience-sharing, I try to come up with the core points and share some of the details that you haven't noticed. began to go to film--

The image above is a personal website "near 30th visit Trend Map", in order to describe the convenience and avoid suspected ads, we temporarily referred to as "buy handsome Man station", the station in the last 30 days on average 200 independent IP access per day, PV average of about 1100. Notice that there are 3 concepts that we must learn today:

PV Value: Page view shorthand, simple understanding is how many pages/times the site was read.

IP value: Unless it is in the company or Internet cafes and other local area network, otherwise each person on the Internet when the corresponding IP. The simple understanding is how many people have visited your website.

UV value: Shorthand for Unique visitor. The literal translation is the independent user accesses the number, the explanation is somewhat complex, the general recommendation uses the IP value to be possible.

In other words, "the acquisition of Handsome Man station" in the last 30 days, there are about 200 people visit every day, the average person read 6 articles. Did you find it? The number of visits to the site has suddenly decreased dramatically since the start of July 17. The website's platform is being maintained, with the exception of designated personnel, others are denied access. In fact, a professional access stat will tell you more, for example:

Do you want to study the statistics of your own store at once? If time is ample, I suggest you look at one more example: the sale of a beauty shop (in order to avoid the suspicion of advertising, temporarily replaced by this name). added that, a sale of beauty shop from open shop to now just one months, in addition to get the shop number and added 7 items, the actual sales of 6 products, but also because of insufficient merchandise, has not done extensive publicity and participated in promotional activities. Go to figure--

As you can see from the diagram above:

1 The sale of a beauty shop from June 17, 2009 to July 17, 2009 One months, the daily traffic between 4-38.

2 June 24 appeared a small peak of IP and PV, 40 independent IP has looked at nearly 120 pages, after the check, when the shopkeeper got the store number after the editor uploaded the new product, and invited a friend to give advice, so, this high PV pure shop long personal behavior, on the sales performance will not have much impact.

3 July 2 appeared another PV peak, 9 independent IP A total of 140 pages, after verification, at this time the shopkeeper is decorating the store, will not have much impact on the sales performance of the day.

4) However, it seems that the decoration of the store after the combination of appropriate publicity to attract customers quite effective, from the decoration finished to July 8, the daily number of visitors and PV are growing steadily.

5 It is strange that the beginning of July 9, the number of visitors began to come down, and basically look at a page of customers ran. It is confirmed that the owner of the first batch of stock, in July 8, the basic sales, but had to announce Koushou. -_-!!

Let's take a look at a sale of a beauty shop. From the marketing point of view, we are more concerned about the above chart in the July 2-July 8, the period of the steady increase in customer sales, to map-

From the actual transaction situation can be seen:

1 selling Beauty Shop from July 2-July 6 five days, made a total of 3 business, and later because of the sale of goods, customers also want to buy can only tell customers sold out, advising customers to "close the transaction."

2 according to the sale of beauty shop long memories, the few days of these business, the average 2 people a day to ask the specific circumstances of the purchase.

3 in other words, July 2-July 6, the average daily 20 people see the store, and 2 people are interested in the store's products, and 1 people into business, the proportion is 20:2:1

4 Compare General Telemarketing: Call 20 Phones, select 5 customers who may reach a deal, and 1 of them reach a deal, the ratio is 20:5:1. (*^__^*) Xi hee ..., what did you find?

As long as you analyze carefully, you will find more. For example:

1 selling Beauty Shop This choice of products is very popular;

2 The store long sales level is not bad;

3 The early preparation of sufficient stock this month can make more money;

4 the proper decoration and publicity for the shop is very beneficial to the sale;

5 as long as the products and pricing is appropriate, store traffic should be natural rise, of course, the performance is also steadily improved;

6 If you do the 5th, you can consider more coverage of the publicity or the development of a quick sales strategy;

Finally, to summarize today's topic: As a freshman, you need to learn and do a lot of things, suggest to add a browsing in their own store statistics device, it can help you identify your goals and direction. Try to combine statistics and graphs to solve the heart of doubt, do not have too much superstition of a certain or a few "cheats", the world is probably not much "free lunch", to get them is not easier than stepping on dog excrement.

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