Four key elements of successful online marketing

I've been working on getting marketers to think about the elements, tactics, and techniques of developing successful online activities, and here's what I know about this: drive-get-transform-optimize or Dcco. Dcco represents the complete conversion process, from impressions to sales, and it is displayed in a simple understanding process and an orderly arrangement. For marketers, this is an applied method that helps to think http://www.aliyun.com/zixun/aggregation/8098.html "> The whole process of online experience, start the complete program."

Below, we carry on the thorough research to this.

One is the drive. This is the mode of driving your website traffic, marketers and advertisers will generally devote all the resources. In this step, you have search (paid search, search engine optimization, purchase feedback, etc.), online media, offline advertising, and social (files, channels, blogs, etc.). ）

The second is acquiring. In many cases, this represents a lack of funds and a lack of proper evaluation. However, from the perspective of success in action, it is also the most important. Access is often successful and can be evaluated. Features include landing pages, Web enhancements, offers, call center scripts, and even your retail location. Obtain the maximization of users who must be accompanied by offers, rewards, initiatives, etc. to achieve purchase, action, or choice of email and marketing programs.

Three is the conversion. You can get traffic and get a list of your emails. Conversion is the process of increasing traffic to sales, including your database (email list, customer relationship management system, etc.), external marketing such as e-mail, direct mail, and sales reps. No enterprise deletes its internal valuable database. Why they are so valuable because they are traffic and get products, plus they are loyal users of your brand and products.

Four is optimization. Finally, it is optimized to evaluate traffic, acquisition, and transformation. All Dcco efforts will be integrated into a track and report, so you can quickly distinguish between what works and what doesn't. All the different data sources generate this information (search, flag server data, email data, CRM data) should be integrated into it.

You know, data only works when used. Thus, avoiding data overload ensures that you can analyze the data at the highest level and have the greatest impact on ROI. At the top of the list, it should be the best performance elements, ads, keywords, landing pages, electricity, and conversion paths.

(Original: February 16, 2010; Compiling: Song XI)