From hunger Marketing to Word-of-mouth marketing

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Lead: In the actual formulation of market strategy, we always have to follow certain common sense and basic logical thinking. And any marketing is a strategy, is in the careful logical thinking on the basis of

In the field of marketing has been widely mentioned by the industry, and even a lot of laymen are hanging on the tip of the two strategies, that is hunger marketing and Word-of-mouth marketing, in the author's opinion, this with the pious people say "charity", the people who haggle over the "willing", quick-talk "strategy", the market robber said resources "integration" no difference. If you simply say it, then the execution will show the rhythm of "find death".

In the actual formulation of market strategy, we always have to follow certain common sense and basic logical thinking. And any marketing is a strategy, is in the careful logic of thinking on the basis of countless times after the proposed was overthrown, and then as the general vitality of cockroaches, are required to have a very rational support.

Whether it's hunger marketing or Word-of-mouth marketing, the core is not a rational appeal, but emotional appeal, if you let the participants in the enjoyment of the degree of pleasure and panic has a quantitative and specific description, then TA is simply not to say, because that itself is difficult to say, difficult to copy, can not withstand the scrutiny of personalized feelings.

Any perceptual expression and dissemination, is based on the Rational Foundation, otherwise is the Desert Palace and the fort, not only in the long term can not stop subsidence and be sand "engulfs", and in a short time will be crushed by the wind and waves.

Unfortunately, we routinely say that the marketing of hunger, but the fist products and the core services of the trial outfit, is used in corporate strategy as a pioneer and death squads, in fact, and war cannon fodder is no different. And the commander's overall strategy, may need in some of these effective force, touch the pulse of the market, the real products and the main forces will be diametrically opposed to the strategy to market.

Hunger marketing also needs to have the basic elements, in these can not have the premise, is dead.

In line with market trends. When all the people in China are impetuous and extravagant if you do the utmost in simplicity, you will be abandoned; instead, when the whole society despises extravagance and waste, and when it comes to the good and the good in the enjoyment, you just have to launch luxuries and emperors, to flaunt your high quality at odd prices, This is to reverse the market trend and move, is the strategy of suicide.

In the formulation of market strategy, the large financial environment, policy environment, industry and industry status quo, and even supply chain and public opinion guidance and other factors are required in-depth study of the basic lessons, these basic lessons not well on the backseat, can achieve success is paradox.

Unique positioning, you provide the absolute can not be ambiguous things, absolutely not cross-border, let people feel you are "Sibuxiang" you are over. You need to find market gaps, in the specific consumer pain point on the issue, even in the subtle point, to the state of paranoia to do, to do to achieve the ultimate, whether in the design, packaging, quality control links or in the marketing links, need to have stringent requirements.

To achieve the ultimate quality, at least the professionals are the quality of your approval, have some opponents want to have, want to imitate but also steal not to go, that is you create the advantage of resources, but also to create their own market barriers, the same is to obtain the core logo of customer identification. You need to get authoritative certification, not simply "praise", but also in a recognized way to determine.

To the threshold of monetization. When your product is unique, you have the right to choose their own consumers, to their basic rigid requirements, in order to show the unique temperament difficult to replace, need to set entry threshold for their own areas, absolutely do not allow any irregularities, in the customer experience, also need to use critical standards to demand. It must also be noted that it is not judged by the amount of money.

Financial data is the most intuitive, but also the most harmful. When you set the standard, if the financial data and scale as the core, then in addition to being despised is abandoned, nothing. In the process of implementing financial standards, the rich feel that they are keeping you, will not give you the basic respect and the right to speak, the people who have no money think you snob, because your superficial also will be far away from you.

No controversial spokesperson (with the agency). Your supply can be small, but it must be respected. So you have to have the star level endorsement, perhaps the spokesperson does not have a broad mass base, but it is a healthy sunshine, the status of the symbol, the market fans of the idol and godfather level of people.

Fans. No brain residue and want to play hunger marketing, it is suicide. The internet era of a popular saying "brain residue powder", meaning that "even if ridiculed as a brain residue, to become a fan", brain residue in the market will burst into unimaginable power. The support of loyal followers such as fans is the source of vitality that requires mutual respect and cherishing.

Hunger is never a rational thing, from the sense of hunger to death due to starvation of the whole process, rationality is only in the end of life that moment, other times are in the state of greed and panic, and these psychological state of the expression of the basic are perceptual.

Channels are pillars. Discriminating logic is only suitable for speculative market areas, but also has a strong timeliness, you need to have a wide range of market communications, so that from the same industry practitioners to distribution channels, the streets know your name, even if you are not in the shadow, do not worry about being forgotten. The high prices you sell are destined to be hard to ignore, and in many cases it is more important to channel, peer and professional media organizations.

Remember-do not use special way to isolate themselves, that is oneself the island of the atmosphere of thought, when you made a special for something, no one will go to the alley to seek.

Finally talk about Word-of-mouth marketing.

In fact, Word-of-mouth marketing is the most extravagant, but also the most expected. Because any word-of-mouth effect is based on a huge investment that can't be overlooked, there's a lot of input that you can't see, and word-of-mouth marketing is usually just a tiny part of many marketing strategies.

Word of mouth is anyone can say, but very few people really do, because word-of-mouth means to be tried test drive test test, and all the "try" is free, are not need to spend money. And before that precision customer's search to the key customer relationship maintenance, from free to pay, from priceless to sky-high price, there is a long way to go.

In this already highly developed commodity economy era, any resources, goods, services are replaceable, and even you can not keep up with the pace of replacement, will lead to customer churn. So those who rely on fans to survive, whether it is Apple or millet, whether it is a stylistic star or a scholar writer, if the hype is interrupted, eventually only end up being marginalized and forgotten results.

What strategies do you use to solve market access problems? The solution from the virtual fantasy to can be tried and within reach of the problem, from a taste to addictive and addicted to the problem, to solve those who tried the psychological causes of the problem, to ensure that they are not simply greedy for petty gain, and will because of eating people's mouth short psychology, for you preach it?

Of course, after they preach for you, how do you establish the value assessment and reward incentive mechanism between the "advocacy" Grease and the "credit" of market returns? It is essential to maintain the lubricant of word-of-mouth marketing.

The smaller the pond, the lower the cost, but only the market attempt, the results obtained in the trial, it is doomed to be difficult to form a command of the market for large-scale market intelligence. There are a lot of people who can swim in their own pools, but the experience is copied to unfamiliar waters and vast rivers and seas, and life is doomed.

Markets are voting with their feet, and no consumer is willing to follow them unless you provide an addictive and addicted product and service. When you are simply based on a smattering of certain strategies to try and verify the market, whether it is to let oneself outdated or too optimistic, will be blocked by the market, so, Word-of-mouth marketing is based on accurate goals and continuous innovation as the basis of strategy.