Gaoliangju said search: I have a date with Sister Feng (ii)

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In the last article Gaoliangju said search, I explored the "Why would anyone search Baidu in Google", interestingly, some friends read the Open scold, for the exchange I was very welcome, but at every turn come up to engage in personal attacks, oh, my self-cultivation does not allow me to fight back, a smile over, apply Uncle Li's words, I will heart to the moon, But the moon shines on the ditch. You have the right to keep your criticism, but a brick that is indiscriminate and can be thrown without a careful look at the content of the article, then I will ignore you and you may as well ignore my article and drift through it.

In an article I did not provide pictures, because Google Hot List closed for a long time, there is no way to real-time screenshots, today I thought of a way, AdWords is to provide Google keyword search volume query, so we can see in google search Baidu how many people. To confirm whether there are so many people in Google search Baidu, please look at the following figure:

We can see the whole month of "Baidu" search volume is 20.4 million times, divided by 30 days, you can see the daily search volume as high as 680,000 times, on the authenticity of this data you can use AdWords to check their own, this is only one of the performance of navigation-type search, and not too much extension, Navigation seekers have made it clear in the previous article.

Next, we'll talk about the information-seekers. The information-type searcher is the most complex type of search quantity and variety at present. In the search process, they need to understand the specific content, or a deeper content of a topic, the information-type searcher to confirm that this information is credible and exist, but do not know where the target, so need to search engine in a more detailed understanding of it. It is noteworthy that unlike a navigational searcher, an information searcher is not sure which answer is correct, and there is no single goal, usually an information searcher or a multiple clicks on the Search Engine results page to browse through several sites until they are sure they have fully understood the information they need. This is the biggest difference with the navigation search, navigation search only need to enter the home page of the target, so generally will only click the results of the first place, and this site is mostly the target site, information-type searchers will not be able to determine their own goals.

This is not a bad thing, because information searchers will click on a lot of search results to make it possible for a site to be clicked even if it is not ranked first in the search results. Of course, the click Rate may be proportional to the ranking, the higher the ranking, the higher the click Rate.

Now we continue to look at the list of Baidu, in the category of Baidu Cloud list, "events", "people", "entertainment" and other types of keywords are basically all information search, at the same time, for the "real-time hot", we can see the users of the current hot issues of concern, but also belong to the information type search, we look at the " What are the top 10 real-time hotspots:

You can see that these 10 keywords are users out of a knowledge of some kind of information needs, and make the search. But at the same time because of the user's habits, hobbies and knowledge levels and other factors, it will lead to the diversity of the keyword of the information search, for example, for the second "Gates China charity", many people may have the same information needs, but when he searches, he may search "Bill Gates charity", "Bill Gates Philanthropy", "Gates charity" and other key words, when some repetition rate of the keyword frequently appear, we know how to grasp these words? Yes, haha, this is Baidu's related search. The following figure:

Frequent observation of Baidu's related search, to help in a hot event occurs, the first time to make judgments, predicting the user may do the search request contains which, so when the keyword will be more targeted. We will discuss how to study the related search so as to predict the key words in the following text.

In fact, every browser on the web is likely to become an information searcher, and most searchers initially start with a general search request and, when the search results don't meet the information needs, revise the search requests until they find the answer they think is satisfactory. or end up searching without finding the information you need. The intent of an information searcher is hard to infer, because their search request can mean a lot of things. Many information searchers begin by simply entering a simple phrase or phrase, for example, Baidu in the list of hot characters, ranked in the second is Phoenix elder sister, there is no doubt that Sister Feng is now very popular, but for a website marketer, when we see the simple "chicken sister" two words as a keyword, We may just feel that he wants to know about Fengjie, but it's very broad and doesn't indicate what he wants to know.

In Baidu's related search, we see the inclusion of Li Fengjie, China's talent show Sister Feng, Sister Fengjie video, Sister Fengjie blog, Sister Feng's poems, Fengjie quotations and so on, from these relevant keywords we can easily determine what information the searcher should know, in his only "Feng elder sister", he can see some information, Sister Feng, But not in detail, so continue to revise search keyword, he may want to see the video of Fengjie, so search "Phoenix elder sister Video", also may be planning to visit Fengjie's blog, so will search "Phoenix elder sister Blog", there are some people are more interested in Fengjie cosmetic, but direct search "chicken sister" May be ranked in the forefront of the content can not find relevant information, so he needs to search "Phoenix elder sister Plastic Surgery", which is the characteristics of information-type search, he needs to constantly revise, constantly detailed and materialized. Of course, some people will directly step, accurate input their need to understand the information, such as directly the first time to enter the "Chicken Sister plastic Surgery."

The uncertainty of the information searcher and the process of continual revision are very different from the uniqueness of the navigation searcher. The former is difficult to grasp, so in our network marketing process, to clear the characteristics of the information-type searcher, when a person in search of "Nokia which mobile phone is good", this person is only in the "learning" period, In fact, information-seekers are "learning" searchers who "learn" the information they need to understand through search results, and then conduct possible transactions. Like to know "Nokia which phone is good", through the search results, he "learning" will make a judgment, think a phone is better, such as 5630 more suitable for themselves, then next will be "trade-type Search" direct search "Nokia 5630" and finally reached a deal (the next article will say the transaction-type search).

Responding to information-type searchers is essential and important for every network marketer, which requires network marketers to have a certain degree of predictability and judgment, to study the information type requests that searchers use, and to meet these information needs through the optimization of Web pages and copywriting. To attract information seekers to visit our website.

So, when you intend to pass "Phoenix elder sister" to drive the traffic of the website, in addition to doing a good job of Baidu related search for those keyword-oriented content, but also timely attention to the latest trends and news of Fengjie, and do a good job of judgment, clearly possible keywords, such a large number of long tail keyword will bring us a steady stream of traffic.

In addition, perhaps you have found that our site in the day-to-day operation, the use of the long tail of the keyword basic information-oriented search, which is also this article from the other side for you to make a summary.

There is one more thing to tell you, after a long time friend help, and then Gaoliangju ready to have a close date with sister Feng, you want to know the specific content of the date? Oh, what do you do as an information searcher? You know.

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