Get through the local website profit of Ren du two veins-the core of Influence advertisement marketing effect

The two words that directly sting the local portal advertising salesman are:

1. "No effect".

2, "Customer is not accurate."

Hidden in two words is the comprehensive strength of the site, including the complex business model, operating methods, personnel quality, corporate management and even entrepreneurial spirit. But, most directly, we can analyze these ads behind the core of the problem, so as to find the solution.

The above two questions, summed up, the essential meaning is: the customer does not choose you the reason is?

Originally, such a sentence is said to the site's advertisers to listen to, but, conversely, to the site to listen to, is very appropriate!

I would like to put forward the view that this set of views is contrary to the inertia of thought.

Your client doesn't choose your reason

• Not website traffic!

• Not the product itself.

• Not a service.

• Not the price!

So, what is it? Is the trust, is Word-of-mouth, is the brand!

The case is as follows: The author has monitored the Nanjing Household industry Two enterprise's product promotion case.

Enterprise 1: Shuaikang, no additional explanation is required for the details of the enterprise.

Enterprise 2: A small local cabinet enterprise in Nanjing. Product positioning in high-end, solid wood cabinets for the main product, first-class design, complaints very low, pay attention to service.

Promotion Case 1: Shuai Kang product promotion. Price: Flat with current market group. Channel: A leading home site in Nanjing H. Means: Community marketing. Cycle: 1 weeks. Results: Attention-1000, enrollment-20, deal-12.

Promotion Case 2: a Cabinet enterprise. Products: Specially introduced mid-range products, prices: below the market level of similar products. Channel: A leading home site in Nanjing H and mail promotion. Means: Community marketing, mass mailing. Results: Attention-600, enrollment-10, Deal-1.

Analysis：

1, Shuaikang products with very high visibility, as long as the price of products with comparable, and the market is flat or slightly higher, you can get good results.

2, not well-known cabinet enterprises, even if the first-class products, first-class services packaged as three-stream price, still can not get the expected sales.

The case comparison confirms the reality that the merchant sells the product on the network, but what is the obstacle of the website itself to sell the product? The website's reputation is the influence-is the user's viscosity, is the local market popularity.

Recognize the value of Word-of-mouth, then what is the response?

1, the well-known enterprise itself already has the brand value. Only need to be exposed in the emerging channels to complete the new channel of Word-of-mouth coverage.

2, not well-known enterprises to obtain Word-of-mouth value of the way there are two: time, money. That is, through the accumulation of time to obtain Word-of-mouth, or, through the funds driven by the integration of marketing means to quickly open up the market reputation.

What is the revelation of the above analysis to the local website? How do you respond to two questions about inaccuracies and no effect?

Virtual answer can be described in a sentence: improve service capabilities. The core of service capability is the network marketing ability. Network marketing is not a theory, not technology, is the actual combat experience! (Text/Dream Qinhuai)