How to bring traffic through the long tail word of website

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What is the long tail keyword? Generally speaking, the long tail keyword is not the target keyword of the website, but it can bring some valuable traffic to the website, in general, the traffic of the long tail word is accurate flow, is advantageous to raise the conversion rate, that how to bring the flow through the long tail word?

First we ask to dig long tail keywords:

Mining the long tail of the keyword premise is to find the main keyword, and then for the main keyword expansion. If your site is car-related, you can first determine the main keyword is "car", we use Baidu Index query found "car" The Baidu index is between 12,000 and 24,000, obviously this is a very good traffic words, then we use Baidu Search, the result is the first two or three pages are basically the portal and some authoritative website monopoly, even through a lot of efforts to the word to do the 45th page will not have much traffic.

Visible from above, hope to be able to bring the flow through this time to pay a lot of efforts, and the effect is not necessarily so good. So we're going to start with the long tail word. Then we can search the word "car" through the relevant keyword tool, this will get more than 50 key words with car first, we will call these 50 words "car" long tail word. For example, "car price" concern is also around 10,000, through the search found that many of the small station in the home page have rankings. We can dig deeper, through the search for "car quotes" Related keywords, and can get 50, and then see "the latest car quotes" flow is also more than 1000, we can through this method of the cycle of digging down, this will get a lot of traffic is good, but the competitiveness of a small keyword.

Second, how to optimize our long tail words

For how to optimize our long tail words, or should be based on the competitiveness of the keyword analysis, for the flow is relatively large, competitive keywords, generally the best way is through the planning of the topic of the method to solve; for ordinary long tail words, we can completely add high-quality articles, Get a good ranking by the article page. But many people may feel that the content page is how to get a good ranking. I used two methods at my own station, the first is in the higher weight of the home page to add a key to the content of the anchor chain to guide the past, another aspect is that I have an expert recommended module in each article page, add a key to the content page of the anchor chain to guide the past. This is not only conducive to the rapid content of the collection also facilitate the search rankings. If you have more sites in your hand, it will be better to have some links in the past for that content through other sites.