How should the SEO analysis of competitor website proceed?

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As an optimized SEO officer for the company, often contact customers from all walks of life groups, they have their own products, have their own enterprise site, and then give a few or more than 10 keywords, and then tell the optimization company said, a key word how much money, how long to optimize the line to Baidu home page location, optimization cycle is how many and so on. This time the company assigned to the site to optimize the SEO staff hands, is a completely unfamiliar industry, unfamiliar keywords, and even you do not know the product brand, classification and attributes, this time you want to optimize the site, then how to proceed?

The answer is to understand the industry and products and analyze the competitor website! Here we focus on the competitive website SEO optimization.

Analysis of competitors site is the main station in the SEO perspective, respectively, from the site's keyword strategy, site structure, the site's internal link design, the site's page optimization and the site's external strategy, such as the seven.

The basic data of the website inquiry

Through the tools to query the basic data of the website, such as the age of the site domain name, Alexa rankings, weights, PR value, the core keyword rankings, included quantity, the general situation of the chain and site estimates of traffic and the space of the site, etc., through such a basic information can also see a site's degree of competition, to know the enemy.

Second, the competitor website has used the keyword strategy?

Site positioning well, target user groups established, to determine the focus of product promotion, then the next step is the keyword research and mining analysis, to see the competitive site keyword strategy used played a crucial role, all the keywords are around the product brand, classification and attributes to the establishment of a combination, A website's keyword how many, that competitor's website core key words and the basic keyword distribution is in where? The answer is the homepage, the first level column and level two column as well as the important page.

Look at a Web page using those keywords, general look at the title, the main content of a page is mainly around the title to unfold; Baidu algorithm constantly changing circumstances, keywords label is no longer important, so the title does not use keywords, even if the keyword tag contains, equivalent to a fictitious; And the site of each important page distribution of key words is the use of keyword strategy, your goal is to analyze the competition site to optimize the key words of the center of gravity, find these keywords, so that the site's product promotion center of gravity.

Third, the competitor website navigation structure design is reasonable?

The structure and navigation of the site also plays a vital role in ranking a good website structure and navigation design directly related to the site of the search engine, did not include no rankings, a Web site structure design generally reflected in three aspects: first level column and level Two column design is clear and reasonable. Some corporate site columns are not clear, just like you go into the supermarket to buy things, originally you want to buy toilet paper, the result to the toilet paper area, you not only saw the toilet paper, at the same time you also saw the spicy snacks, the result you do not know whether this is the "Life zone" or "food zone", I think you must have no shopping desire. The second is the website navigation design is a text link or a flash link. As we all know, compared to flash as a navigation, text links more conducive to search engines included. The third is the site map of the website. A website navigation design is unreasonable, site map can make up, on the other hand site map is also conducive to search engine crawl Web pages.

The internal connection design of competitor website is reasonable?

To see whether the design of the competition site is reasonable, you have to browse the Site page, each page to click to see, a good site links generally reflected in: 1, the site of the first level, two column design is clear and reasonable. 2, the site link is a linear link, ring or network-type links, network-type link is the best link. 3. Whether the Site page has a recommendation module or related modules linked to other pages. 4. The website inside the article whether has the key word link to other pages. At the same time the chain design is also a user experience degree of one of the reference standards, through these four aspects of the description, I believe that the competitor site within the reasonable link, has been self-evident.

Five, the competitor website page has been optimized traces?

To determine whether a website page has been optimized traces, you can see seven key points: first, whether the site title contains keywords; the second is the site's keyword tag contains keywords, the third is the site's description tag contains keywords; four is whether the site contains alt attribute, has not added keywords; Five is the site within the title of the text contains keywords; Six is the site within the title of the text contains keywords; Seven is the site contains keywords in the text, there is no special treatment, such as bold, add color, underline, etc. in fact, the ultimate goal of page optimization is to embody a keyword density problem, and keyword density can be conducive to keyword ranking, so page optimization is also an important work. And we are in the competitor website analysis, as long as the important page and Column page optimization situation can be.

What is the external optimization strategy of competitor website?

Do SEO know the industry circulated in such a sentence: "Content for the king, the chain for the emperor." "A site to get traffic, outside the chain is absolutely the most important, at the same time is also a reflection of the weight of the site, such as Webmaster class site representatives: A5, webmaster nets, stragglers; Blog Class representative: Monthly Close blog, Lou blog, SEO, such as a day, such as the weight of these sites, ranking good, that one is not tens of thousands or millions outside the See how important the outside chain is for a website.

Judge a site's external quality mainly look at several aspects: first, the relevance is: 1, Anchor text and link page theme is related. 2, whether the linked page is related to the theme of the linked Site page. 3, whether the anchor text is related to the subject content of the Web page being connected. 4, two Web site topics are related. Second, diversity refers to: 1, from different types of Web sites links, such as links, blogs, forums, classified information network, business-to-business platform, social network and news source sites. 2, from different sites of different domain names, such as COM, cn, net, Org and Gov and other links. The third is the quantity degree.

General Enterprise site's external strategy is mainly to link the main links, supplemented by other links. Of course, some sites are really different, for different sites, the idea of the chain optimization is similar, this need to check outside the chain, analysis of the external chain of competitors what the strategy is, the number of detection outside the chain of several ways: 1,domain command add URL, 2, directly in the search box input URL; 3, Baidu outside the chain inquiry tool; 4,ahref.com an English outside the chain inquiry tool, registers the account to be possible.

VII. analysis and evaluation of competitive advantage and disadvantage of competitors

Competitive disadvantage analysis and evaluation analysis of rival competitors generally can look at two major aspects: first, the introduction of the Web site and other information to judge the strength of the company, as well as economic conditions, and so on; the second is the site's SEO overall planning, the site's SEO optimization and the company's emphasis on SEO optimization

PostScript: As an SEO optimization personnel, if just behind closed doors of the chain and therefore ignore competitors, then you will find that the SEO job is really not for you, ignoring the competition, this is the SEO optimization of the taboo, if you want to improve their efficiency and quality, Then the competitor is definitely a stepping stone to your progress.

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