How tech companies let the public trust you

The establishment of customer trust relationship is a good enterprise logo, and with the popularity of the Internet, its importance has become more and more prominent. In the early days of AOL and Yahoo, hardware was barely able to record our names, let alone our daily habits. But since then, our inherent trust in the technology industry has grown dramatically.

As Hyperisland industry analysts say, in the current technology sector, trust is a "high-value currency". In fact: How many companies have been irrevocably affected by the abandonment of public trust? While companies such as Uber and Apple can continue to operate after a much-known trust crisis, such lapses in the trust-based technology industry are likely to push successful firms into failure.

It is clear that technology companies need to be trusted by their clients, but there still seems to be no pat to find a qualitative way to build public trust. For example, how much effort do companies need to make to gain public trust? Should they implement a fully transparent system, or should they continue to enforce confidentiality measures on certain business practices? In fact, the answer is not clear.

How to make your audience trust your business?

As far as we know, the trust of technology companies is not from the corporate policy level. For example, how much trust does it take to have a user submit his or her personal information to you? The only way to get to that level is to have the original trust--that's what big businesses are trying to get.

It is at this stage that the whole system splits into a number of possibilities. For example, in the non-profit sector, we have noticed that trust can play an incredible role. While you may think that people may be more trusting of nonprofit groups than other companies, they are more transparent about information that is not profit-making organizations. After all, when people donate, they certainly want to make sure that most of the money is applied directly.

Because of this, the ability to "tell stories" is vital to nonprofits. In the case of Robin Hoodfoundation, their website was written in large black letters: "100% of all donations are used to help the poor." "This information is a key factor in the success of nonprofit organizations.

It must be noted, however, that there is no "threshold of trust" applicable to all industries, let alone the "threshold of trust" for all businesses. Although income statistics may help robinhood create miracles, it may not work for your business at all. Specific to your own business, the key is how to improve their corporate reputation, and strive to convey this trust to your audience.

Creating Trust through Design

Sometimes, the first priority of building trust is not to strengthen the information transparency of the enterprise, but rather obscure design decisions. For example, if you need a user to create an account to log in to your software, have you built an experience that will entice them to continue creating accounts? Even a minimal design detail can convince users that your software is trustworthy, from a fast download speed to a smooth user experience, and clear navigation clues.

For example, in the E-commerce industry, design clues are critical to building trust. When you ask a user for their credit card number, even a small image (which shows that you are TRUSTe certified) is enough to successfully convert the audience that might have left you to your users. User reviews, picture scaling, customer support-all of this is necessary in the area of E-commerce, as these elements can help companies build the trust they need to sell their products.

The potential for transparency

At present, it is difficult to judge where transparency can lead us. Industry giants such as Uber have begun to find that their failures in public places can lead to loss of trust. And as we allow more and more electronic devices to integrate into our daily lives, trust seems to be growing at the same rate. For now, we just need a social media publishing platform such as buffer to get a good idea of what transparency should look like.

In a recent interview, Vedrich-Leowidrich, the buffer co-founder, referred to the company's extreme "open" policy, which publishes everything from employee pay to corporate mail: "When we publish all our salaries online, About 4000 people wanted to work in buffer that month. People find me and say, ' I know even more about your company than the company I'm working on. ' ”

By keeping all the information transparent, buffer creates a smoother information-sharing framework. After all, if they are willing to disclose the wages of their employees, what is the reason to deceive users on such simple things as license agreements or pricing patterns?

It should be noted that buffer is still exploring some unknown areas. While comprehensive information transparency is a benefit for small companies, in large organizations it is entirely possible that such policies will not achieve the desired results. However, specifically to build customer trust and improve internal collaboration, enterprises can still learn from the practice of buffer some things.

At the moment, building trust in the technology industry is still a complex issue. Each industry needs to develop a unique set of methods to build customer trust, some need to be completely transparent, and others to start with a subtle user experience. There is still plenty of room to try in this area before we can sum up a variety of confidence-building approaches to all walks of life. But one thing is certain: if your tech company doesn't put trust first, then no matter how much innovation your product has, you'll be behind the times.