How to better publicize the website

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Why should website construction, promote enterprise's growth

Website construction is the application of a variety of network design technology for enterprises and institutions, companies and individuals in the global Internet (Internet) to establish their own site and publish information. The website is the enterprise displays its own image, releases the product information, grasps the market dynamics the new platform, the new world, then may open up the new market through the electronic commerce, obtains the extremely small investment to obtain the huge profit and the profits.

The significance of enterprise website construction lies in: Enhance the image of the enterprise, open up a larger market, keep up with the trend of the times, establish a new business management model, thus leading the business into the point of business: to provide customers with better services, strengthen the information between enterprises and society, improve internal management, improve operational efficiency.

The network can bring to the enterprise is not divided into geographical areas, no country of a large number of customers, with your unlimited business opportunities. Traditional enterprise marketing is to take the initiative to contact customers, if the enterprise has its own website, it can be active for the passive, so that potential customers, through the business scope or regional query search to your site (online search engine, the equivalent of "Yellow Pages"), so that they want the information, and then by e-mail or telephone, Fax and other ways to contact you to facilitate business.

Handwriting Build Station

Web site building mainly by the Web page production staff using HTML language manual production of static pages, can not communicate with visitors dynamic, can only be called "corporate propaganda page." As a result of the development of technology, Web site production personnel using database programming technology, a specific enterprise to develop a set of web procedures, can only allow an enterprise to use, this type of construction station, enterprises themselves can not use, this type of construction station, the enterprise itself can not update the content of the site, update content or

The second stage is full dynamic self-service Building station mode

It is the core idea of the second generation station technology to build a strong CMS of website content management system and call more people to participate in the content construction. Now most high-end web sites or portals use such technology. Self-help station is a set of Web site system, through this system can be simple to create a website. For example, now the retreat is very good: typing will build the site. It's actually a self-service building station.

Sharing and exclusive of interconnected

Shared bandwidth means that there are many servers sharing one bandwidth; The current domestic market sharing environment is usually 100M sharing, and is a cabinet sharing 100M bandwidth. Interconnection Company's 100M shared bandwidth each cabinet is strictly controlled in 15-20 servers, and through high-end switching and routing devices to real-time bandwidth monitoring to ensure that each user to use the same bandwidth, while avoiding the very individual server due to network failure bandwidth abnormal impact on other user servers.

Exclusive bandwidth refers to a single server to choose their own business needs for their own single production port bandwidth, this bandwidth will not be affected by other users. Interconnection company now exclusive bandwidth can be divided according to customer needs, conventional for exclusive 2M, exclusive 5M, exclusive 10M, exclusive 100M and so on, and the company at any time according to customer needs to upgrade bandwidth.

Shared bandwidth may result in slower overall access due to peak network periods, but exclusive bandwidth is not affected by peak network times. The price of shared bandwidth is low, suitable for the development of enterprises to use, exclusive bandwidth price is high, suitable for a certain well-known or brand site to meet the quality of access to high-quality users.

How to get effective customers (Network Marketing)

With the advent of the Internet marketing era, more and more enterprises are engaged in the ranks of network marketing. For a time, numerous corporate websites have sprung up, every enterprise thinks that as long as the establishment of a website and in search engine bidding rankings to grab the initiative, with high site traffic, there will be a large number of customers coming to the door, in fact, the current network marketing a basic situation is more than 95% of visitors after browsing the site, Have no initiative to contact the enterprise. That is to say, companies that own websites are losing 95% of their online business every day, how can they retain more customers? Marketing automation is needed.

The acquisition of potential customer information is the goal of network marketing

Many enterprises in the implementation of network marketing, the search engine bidding rankings, pay attention to the site's traffic. However, the increase in Web site traffic is not the goal, the goal of network marketing is to get more potential customers, with this business goal, the website of the enterprise will have the goal and the strategy, only then may have the more request to the website structure and the function, otherwise just a "profile" website, the content of the website cannot satisfy the customer demand, the website traffic is high , but also can not stay customers, but not access to customer information. It is not difficult to see that support Network Marketing website needs to have the marketing function, namely the website foreground need and the enterprise target market, the business strategy, the marketing process effective match, will originally pass through the personnel transmission marketing information, moves to the website, thus enhances the transmission scope and the efficiency; the background of the website can manage the customer and the content, Managing customer status and providing differentiated content to different customers will greatly improve marketing effectiveness. The structure and content of the site is the key to retaining customers.