How to deal with the high jump rate of website?

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Operating the site is not as long as the keyword optimization, bringing the flow so simple, with the flow, we need to pay attention to the site bounce rate. What is the site bounce rate? Explanation on the Web: the percentage of users who have only access to a single page in the total number of users who have access to only one page. A lot of newly optimized website, bounce rate is very high, then how to deal with this problem?

The speed of website visit.

This is the first question to consider, you can imagine, if you go to a website, the point of entry load is not fully open for a long time, you will be able to directly close the page. So to improve the speed of Web site access need to mention in the first place.

Website speed: 1. Server access speed, as far as possible to choose a stable and secure multi-line server; 2. Reduce the display of page Flash, as well as the reduction of the picture, JS script, etc. 3. Optimize the site code, remove unwanted code.

Second, the user experience.

User experience A word, look very iffy, in fact, is in accordance with the needs of customers to design the site. And we are now a lot of shopping malls, corporate network and so on to "show" products and services, corporate information design of the site, many are not users want to see the elements, so many degrees hinder the user's access.

Improve the user experience:

1. Homepage design. The image of the home page and banner advertising should be based on the season, festivals, etc. to decide, this time period customers need anything, we put what. This way, when a customer comes in, you can see the product or service that is needed for the current time period, then he will probably click into it and check it out. What we need to do is highlight what the user wants in the most conspicuous part of the page, or what we can do to help the user.

For example, if your site sells skincare products, then in the summer, you should put sunscreen on the banner map of the home page, go to oil skin care products, if in the autumn and winter season, you need to place moisturizing skin care products.

2. Navigation is particularly important. Should be designed to the needs of users, to minimize the information about us, brand introduction and so on to the customer is useless.

Take a look at the example below

This is a gift-selling website, we can conceive, the person who buys the gift enters this website, the navigation will instruct him how to choose the gift (send what person?—— to send for what thing?). This can be invisible to guide customer consumption, we have to do is to turn the navigation into a shopping guide.

3. Relevant information to be done. Product pages and article information inside the page should be placed related products, so that many products for users to choose and guide consumption. For example, a Web site to sell space pages, then you can set up related products (place other models of space) and recommend products (place domain name registration service), as well as a page on how to choose the server, the sidebar should be placed recommended products (different models of several servers), to guide customer consumption.

4. Navigation and breadcrumbs. Many do seoer use the auxiliary navigation to increase the keyword density and column keyword optimization, this approach to keyword optimization does help a lot, but affected the user's browsing, suggested that we from the user's point of view, think of users browsing the page to the bottom, what do they want to do next?

Breadcrumbs must be done in a conspicuous place, now many sites are to do the appearance of the breadcrumbs to do the navigation, has been completed ignoring the original intention of the breadcrumbs. Breadcrumbs are designed to make it easier for customers to view the current position and return to the previous level, so the best design is more conspicuous and easy to use.

As long as you handle the above access speed and user experience, I believe that your site bounce rate will be greatly reduced, of course, there are other factors will also affect the bounce rate, such as the price of commodity services, and so we do not elaborate. The article by the Beauty Health Net http://www.gdyangmei.com handwriting, reprint please specify.