How to do a good job in the inner chain of the website and the external chain

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In most webmaster seems to link the site is a lead, in fact, the role of site links There are more, such as webmaster to do the site map, web spiders crawl routes and so on must rely on the site's links, from which we can see the importance of the site link. But from the recent many sites of the status of stagnation, we can see that many of the site's internal chain and outside the chain is not coordinated, the site's link composition is not equal, in the face of this situation as a webmaster how to do a good job of the site's internal chain and the external chain of work together?

The content of the external chain of the site is related to the contents of the inner page

In the Baidu Green Luo algorithm did not come out before, many of the outside chain of the site to take are irrelevant outside the chain, Baidu released a new algorithm after many owners are also aware of the problem, but in the process did not do a good job, because a part of the webmaster think that the content of the site outside the link to the content of the contents of this process is very complicated, May take this way to do an outside chain has done a lot of other outside the chain. To this end I suggest that webmaster do not covet the immediate interests, Baidu revised outside the chain algorithm after the number of algorithms has not replaced the quality, so we do the site outside the chain as far as possible the content of the chain to the contents of the site and the content of the page involved together, so Baidu spiders crawl when there is strength and progress.

The text of the site anchor text is related to the imported link

Anchor text has been the focus of the site in attracting traffic, some of the site's traffic is based on the site's anchor text to achieve, such as users read the article when found an interest in the ranking or adjectives, users will have a great chance to click into the imported site, so the site in the external links in the site is also in an important position, But webmaster please note that we in the use of anchor text in the process must also pay attention to the anchor text import and the relevance of the site content, give a very simple example: User A in the Baidu pomegranate algorithm in the article, you add the anchor text in the pomegranate algorithm, but your import page is some shopping class, this practice is wrong, Because users enter the site after the first reaction is to leave, this approach not only will not allow the site to charge benefits, more serious is that Baidu will think your site jump rate too high.

The internal chain of the website and the construction of the outside chain can be merged into one

A little careful webmaster will find that at present many sites in the construction of the chain when taken is to point to the home page method, I dare not say that this approach is wrong, but the author suggested that in the future outside the chain of the construction of the site within the chain and the construction of the chain into a whole, In other words, we can also build a part of their own site outside the chain, such as your website address is www.***.com, why we can not for its www.***.com/abc this kind of page to build some outside the chain? The construction method of this outer chain realizes the combination of inner chain and outer chain.

The internal chain of the site and outside the chain is complementary to each other, as part of the site we do not need to be too clear, for a webmaster for as long as our site links can be effective on the site can be fully utilized, I hope that webmaster attention to the chain and the external chain of complementarity. This article from the Shenzhen Development Training http://www.jd-tuozhan.cn/, reprint please keep the author link, thank you.