How to do event marketing in private hospitals from "Bao-Diao"

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"Diaoyu Island incident" has been going on for some time, until now is still the most fiery topic in the society, many industries use this event to fight the patriotic slogan to do bloody marketing, and some private hospitals also unwilling people, have inserted a foot. Then regardless of other industries, the use of "Diaoyu Island event" in private hospitals to do event marketing, will really have a positive impact on their hospitals? In fact, in the author's opinion, this is a lot of hospitals are just grandstanding, with other people's wind, in the home page on a flag of the Diaoyu Island picture to want a blockbuster. Perhaps some of the front can let the audience feel a little surprised, the next, believe that the public are aesthetic fatigue, serious people will also cause the rebellious mood, and ultimately outweigh the gains!

Indeed, a good event marketing to private hospital brand awareness of the promotion is very important, but not to say that any event can be used to hype. Do marketing on the one hand focus on creativity, on the other hand to pay attention to is a "degree" problem. Creativity is the core of marketing activities, and "degree" is the guarantee of marketing success. For example, this part of the private hospitals, "fishing" marketing, on the one hand, there is no surprise on the other hand, a large number of sites have similar pictures, netizens see many have been numb, nature will not bring any beneficial effects. So how should private hospitals do event marketing?

Choose a suitable event to do marketing.

The event of public welfare is the best choice for private hospital to carry out event marketing. For example, the author of a private hospital in the city, has been keen to donate social welfare undertakings, in a few years quickly in the local formation of a very good brand awareness.

Good at discovering appropriate events to do marketing.

With the development of the "fishing campaign", all over the world set off a parade of wind, and some of these cities because of the impact of some extremists, the production of a smash day product events. There is a "ahead of the car, the Japanese car please turn" the news of a wide range of influence, we are deeply moved, if on the same day, which hospital can arrange staff to do the same work in advance, I believe it will naturally be helpful to the promotion of their own popularity.

Good ideas contribute to the success of event marketing.

Do event marketing, remember not to "fry leftovers", you can copy the ideas of success stories, but can not replicate their success. Private hospitals have so far not many widely circulated marketing cases, on the one hand is suitable for private hospitals to do marketing social events, on the other hand, many event marketing did not have a good idea, can not produce effective dissemination.

The private hospital should pay attention to a "degree" to do the event marketing well.

Do event marketing, "degree" of control is very important, especially such as "fishing" such sensitive topics, a little over, light activities useless, the heavy people caused by public outrage, have a very bad impact. But blindly low-key also not, can not reach the effect of marketing expectations, so do event marketing is like fried a dish, good control of the heat is the key!

How should private hospital do event marketing? Because of the particularity of the private hospital itself, there are not many suitable events in peacetime to do marketing, but in the final analysis, do any marketing is to brand. At present, as long as the private hospitals can treat patients well, reasonable charges, and then with high-quality environment, good service, I believe that the nature of the hospital brand awareness of the promotion of a great help! "This article by the Medical Network Marketing Blog (www.ysem.cn) original feeds, reprint please keep the link"