How to learn how to use the Web portal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When it comes to website promotion, perhaps a lot of people will think of SEO first, with the introduction of SEO into China, now many have their own independent web site enterprises, including personal webmaster, are using SEO methods to promote their own website. SEO as the name suggests is the search engine optimization for Baidu, Google and other mainstream search engines of an online enterprise marketing means. But now a lot of SEO practitioners have a misconception that SEO is to do the Site keyword optimization rankings, do keyword is correct but only one of the important branch, but also includes the site architecture, color, picture size, HTML code, script, functional code, such as the optimization of processing.

To do the website keyword optimization promotion method to some small enterprise website or small Business online mall and so on or more appropriate, but for some big corporate websites or portals to simply do keyword ranking method is not the best way, just imagine if you do an online sales category of the mall, If you only do keyword optimization, then your competitors have long occupied the market, grabbed the attention of consumers, which is why a lot of big electric business giants to do online, offline placed a large number of advertising reasons. I now manage the operation is a vertical industry gift information Media Portal, in the takeover of this site, has been doing is a small business site, mainly to do is the keyword ranking, but in the management of this site found a single keyword optimization ranking is not a good way to promote, Because this site in the industry has a certain degree of visibility, then want to break through, to obtain higher visibility and flow, you can only use the line, the line under the comprehensive means of promotion, the main site brand and visibility, establish the authority of the site in the industry.

The following on the portal how to use the promotion and some webmaster to share personal experience, hope can play a good effect: first of all to learn to use popular events to promote, as a webmaster need to pay attention to the social hot issues, the simplest one method can be concerned about Baidu search daily list, Focus on the hot plate, such as real-time hot spots, 7th attention, popular search, people, etc., found that there are related to their own website theme can be edited related articles, in the article interspersed with long tail keywords, or for a hot event to produce corresponding special reports. Once the article is included, and these words search volume is very high, then the traffic to the site is very objective, this is called the use of hot time interception of traffic.

Secondly, for each of the corresponding festivals to produce the site's special report, in the production of the project must be related to the data analysis, such as those with the holiday-related keywords and the long tail is the most popular search, consumers are more concerned about what, and so on and so do a table analysis Shuai choose the most suitable for the site feature report words, Then the article for these words to edit, interview, image processing. The site's special report must be in advance half a month or even earlier to the line, but also for the topic of the corresponding promotional publicity, the author here is not cumbersome.

Above two points are online to promote the use of power, the following and you share offline under the promotion method, because the author's website is a gift vertical industry portal, with the help of the industry's annual exhibition advantages, the advantages of the Conference under the line of promotion. During the exhibition, the production of the site's special reports, offline publicity, hype, the bus to the show near the public billing page, on the bus to place a single page for passengers to watch and outside the exhibition venues hanging outdoor banners and other means, It is the unique conditions of the industry to make full use of the author of the management of the site visibility continues to climb. Influence in the industry has increased dramatically. The most important thing is to put TV advertising and lottery in our booth to attract eye, ear vision, auditory impact of sensory devices.

Campus sponsorship promotion and sponsorship promotion with public interest is a place which can not be neglected and has strong communication power. Can sponsor campus events or some class events, give them sponsorship, they will help promote publicity. In addition to participate in a number of media reports of public interest activities on the site's image and reputation awareness of the promotion of a great role in promoting and publicity effect. Through more participation in these campus and public welfare sponsorship activities, with the help of viral word-of-mouth spread, can continue to enhance the popularity of the site and the audience in the minds of the status, over time, the site's inherent users will continue to climb. The site itself formed a huge user community. This article by the ceremony many Nets (http://www.lidodo.com) original, starts in A5 stationmaster NET, welcome everybody reprint, reprint please leave the link.