How to make search more like your website label

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Summary: The site's label, probably divided into three parts, including Title,keyword,description three major parts, then, how to design these tags, so that they more consistent with the search for the appetite?

Through the site in the SEO, we more optimize the title of the site, keywords, description, navigation, H1 tags, keyword density, the relationship between columns and so on, today mainly discussed three points, is how to optimize the title, keyword, description. Although, now their status is not high, but for the overall site optimization and the composition of the long tail is still very important to help, and, in the search cited, users are interested in your information, mainly depends on whether they can attract people.

The first part: The design technique of the title. The title is the core of a page, and the optimization of the page starts with the title first. In SEO, although the title is not as high as the past weight, but still have considerable weight. How to write a good title, to the key words of the layout of the amount of these are need to carry out in-depth research and try to figure out. Here are the rules for the attention of some headings.

1 only 1, 2 keywords. Some people like to have the title above all the keywords stacked up, in fact, this approach is wrong. Because too many keywords, there is no focus, search is not aware of the focus of your page is what, leading to the weight of all words is not high, because we split the weight.

2 title not too long, not more than 25 characters, 50 English words. Said above, if too many keywords on the above words, will lead to the weight is dispersed, and too long title, users can not focus on the title, search will also be the title of your interception, will cause the text does not express.

3 The more the core words in the front. Search cited that the most important keywords will be placed in the front, because, as far as possible, the core of the key words in the front, some people like to put the company's name in the front, this approach is wrong.

4 do not have special symbols. Delimiters as far as possible with "," and "-", as little as possible, "" "" "the symbol, search is to think they are also words, is a part of the subject, so they become a disturbance of the original element.

5 into the long tail keyword. Different users, take different words to search. This requires consideration of the addition of the Long Tail division. Try to put the long tail words into the title, and make the whole title appear natural, high readability.

6 per page, not the title. This point should be noted, especially for those who like to reprint other people's site webmaster, if there are many pages of the same title, it is thought that the content of your site homogeneity, and will increase the search for the negative but, so you will not have a good ranking.

The second part: The key words design skill. Key words in the past because too many people use it to make garbage, so now the weight is not high, and search is now not based on it. So now is the overall optimization, not the optimization one or two is OK. When choosing and optimizing keywords, we should pay attention to several problems.

1 keyword selection should be appropriate. Key words to consider your opponents in the same industry situation, not the same as the same keyword, for the more competitive industries, you are difficult to optimize up, so much energy and time consumption.

2 quantity in the right place. Keyword not the more the better, to have a certain amount, generally recommended not more than six. Within six is the most appropriate state.

3 The separation between keywords. Keywords and keywords between the best use of "," separate, do not use its separator, or search lead will think that together is the same keyword.

Part III: Description of the design techniques. Describes the position of the second focus in all elements of mate. No search has not listed it as a ranking factor, but it can guide search to find the desired content, if your content and description of the page is inconsistent, will affect the weight of your page. Then, in the design description, pay attention to the following 6 questions.

1 Don't put too many keywords, 4, 5 best. This should be based on the actual situation, generally like portals or older sites, generally put a lot of keywords for them is no impact. But for the general station, do not enlarge a lot of keywords in the inside, it is easy to be K-Tim.

2 Not too long, generally 100 Chinese characters on the OK. The best description is to use the shortest term to describe, so that users can see what you want to express what content, and the statement to fluent.

3 The more the core word is put on the front. This is the same principle as the title.

4 do not have special symbols. Special punctuation marks are generally not liked because they play a role in interference. So try to use less special punctuation.

5 incorporate more long tail keywords. In the description of the nature of the keyword into the inside, you can increase the density of keywords, has affected the ranking of keywords.

6 The description of each page should not be the same. The above mentioned title, ask each title description not the same, the description also has the same reason, try to make the description and the content of this page.

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