How to make your marketing more creative

To the feeling of love

Whether it is rational consumption or perceptual consumption, when consumers produce "buy" psychology and behavior, there will be different degrees of emotional factors, and creative marketing brought about by the emotional experience can reach the consumer's mind faster. "To Love moving", the best solution is to touch the hearts of consumers, in other words, to plunge into the hearts of the softest place. This is particularly persuasive for vulnerable groups such as women, the elderly and children.

Not long ago, Li Guowei, the PR director of GE China, said, "It takes more than 300 dollars to print out two years of micro-blogging, which is said to be a narcissistic talent." "In fact, this is a market segment under the service products, not only according to user-defined plate and style, its personal micro-blog content printed as paper and bound into a book." Although there is no data to show the market prospects of this service, the customization of its services and the personalization of emotional appeal, in the foreseeable future, or will pry into greater development space.

To innovate to reach

"Father of modern Management," Peter Drucker said more than 30 years ago, "one enterprise has only two basic functions: innovation and Marketing", clarified the importance of innovation and marketing as the core strategy of enterprise survival and development. Product innovation can bring new market share, marketing innovation can make consumers easier to accept products. In the complex and similar market, consumers tend to "a bright" product or marketing approach to pay more attention.

The two-dimensional code everywhere in the present, people have long been to that lifeless black square numb no sense. But as long as a little modification, rigid two-dimensional code can become very creative, can make consumers refreshing. For example, the TV series "true love such as Blood" (true Blood) two-dimensional code, the plot and creative content unique, "in the silent See real chapter", the idea is fine. This is the first application of two-dimensional code in television advertising success stories.

Reach from perspective

Today's consumer "eyeball is very busy", more and more information by consumers with less time to receive, understanding and acceptance of the extent of the show. Cool ads are sometimes not the best solution when a lot of information is seen by consumers as fleeting. We put "remember" as the first principle of creativity, good marketing creativity must be to enable consumers to have a glimpse of the memory of the profound. If you can't do it in words, use a picture to express it. For example, the following picture.

This is the Ministry of the Department for the rectification of the propaganda posters, with two Chinese characters strokes writing process to express "the same beginning, different endings." Obviously, the expression of the picture is more powerful than the simple word language. It is worth mentioning that this "cheap" a "corruption" of the idea of contrast, whether for party discipline or purely creative ideas, are expressed "details determine success or failure" connotation.

To reach with an attitude

Social media weakened the "point opposite" mode of transmission, but instead of "point to Point", "point to film" to replace. Under the new model, the user is not satisfied with the always low posture to look up the brand, they gradually and the brand equality even began to ask the brand God. Smart brands have long been familiar with this, and constantly optimize the user experience, but also to change the brand to the user's attitude. Therefore, if the short period can not improve the product, may wish to creative, so that users from the details of the goodwill.

The attitude of the creative more praise case, mainly knowledge and Tencent Weibo error page tips. Knowing the 404 page copy, in the beginning is "you seem to have come to the wilderness without knowledge", now changed to "server ask a question, we are writing the answer nervously ...". Tencent Weibo 404 page, is a public interest activities: "You visit the page can not find back, but we could look for the missing baby." "At the very least, this human language works better than cold, false hints."

It is true that the form of creativity tends to be infinitely numerous, and that judgment is not only a standard. It is certain that all creative forms should follow the core goal of marketing, which is to increase market share or create word-of-mouth rather than happy. In the gradual differentiation of consumers, product and marketing ideas should be as accurate as possible to meet the needs of the target consumer groups.

In addition, creative marketing in addition to their own ideas should also see large data technology to bring marketing advantages. Each enterprise can analyze and organize the user information received through large data technology. The use of large data technology to obtain consumer behavior insights, such as network browsing habits, geographical range of activities, consumption habits and so on, to help the brand to pinpoint the target consumer groups, thus more accurate transmission of ideas. It can be said that large data technology will be the key to promote future marketing ideas.