How to seize the "Tide people business opportunities", fashion shopping social

Shakespeare once said, "clothes are more outdated and less worn out." "(Fashion wears out far apparel than the man), for consumers who consume popular apparel online, catching up with current trends and mastering the latest collocation techniques seem to be more important than fitting or not, not only for sales http:// Www.aliyun.com/zixun/aggregation/18197.html "> Fashion Apparel EC Industry, consumers receive more popular information, but also represents more consumer stimulation, more sales opportunities, However, this kind of aesthetic output can not rely on information system algorithm, in the end, it depends on the "artificial" wisdom ah.

< photo: Www.realmenrealstyle.com & http://winifredandbance.com/>

In the past, the production role of the aesthetic was dominated by the editors of fashion magazines, but the internet brought another sound, and the people who wore the tribal, vegetarian, or glimpse to show their fashion ideas, or capture the beautiful characters on the road, all brought another fresh and friendly fashion view.

Perhaps in view of this, the market has a lot of fashion theme, so that these fashion tatsu people to do the third party social services, internationally renowned for Polyvore, Kaboodle, Fasiolista ... And so on, the other side in the e-commerce blowout after the birth of a lot of, such as beautiful said, turn things and Mushroom street, and several other EC major stations such as Van, Taobao, to the well-known European Asos ... It is not false to the hands of others to play a social platform.

< illustrated: the opposite side of the fashion social services-Beautiful said, known to have 6.23 million members, and please come to Taiwan famous fashion person Maniang (also is Maniansian's sister) as the operating/fashion director Source: Screenshot from http://www. Meilishuo.com/>

But the purpose of these services is not only social, the real purpose is to look through the social mechanisms that allow users/consumers to find more inspiration (or, frankly, create more shopping desires ...), so we have the term "social shopping" (Social Commerce), Of course, social commerce is not the only area.

Due to the working relationship, I have the opportunity to pay attention to the relevant services in the past year, and to organize these fashion social commerce service several important elements and methods for your reference.

Say play social Commerce, the most important besides "person" also must have "commodity", so how can attract the user to share the commodity information or reduce the threshold that they share is the first important topic, believe the general Netizen net buys when should use " Tracking List "function, however the real fashion victim can not be once only in a website shopping, a burst of crazy window shopping, dozens of list of desires dispersed on several EC websites, desire infinite but pocket depth is limited, obviously in the final shopping decision, It's more efficient to have a place where you can be careful and careful than to log on to these sites.

< illustrated: Svpply's Bookmark tool can be directly on the EC website on the product page on the map, edit the basic source: www.oki-ni.com on the use of svpply screenshots >

So, like Kaboodle, svpply, and Fashiolista all have their own bookmarklet bookmarking tools, this little thing is not too new (and often the price alert service), it's easy to use, Just drag the Bookmarlet link on the Web page to the browser's bookmark column, later on the EC website to browse the merchandise page, "click" The link on the browser, the launch of the Bookmarklet program, you can intercept the product photos, input some basic information, such as price, classification and so on ..., The product is added to the social Commerce profile you are using.

After collecting a bunch of good fire things, it's a critical moment to decide what's going to happen, and these services provide self-help, or the tools to play Community power:

-Self matching Styleboard:
The biggest difference between the purchase of clothing and other items, is that the shopping decision must be taken into account with the existing apparel or other goods to be purchased to match, so in a few major fashion Socialcommerce services such as: Kaboodle, Polyvore provide Styleboard functions, Let the user on the website to take a look first, in fact Polyvore whole station's core can be said to be styleboard, in addition to the practical function, the user creates the beautiful work to increase the flow, but also ignites other user's lust.

< illustrated: The user created the Styleboard itself is very animations Source: Screenshot from Www.polyvore.com >

-Q&a and voting:
Clothing is to wear to see, said completely do not care about other people's vision is not possible, so in addition to self-help collocation tools, turn to the professional should be able to get a lot of inspiration, otherwise light get the praise of the same people enough users happy all day, part of the service will be for the user characteristics of the For example, Kaboodle's help-me-choose, although just a simple voting function, but is greatly in line with the target group behavior design, do not believe that the PTT e-shopping version can also see many villagers do the same thing, Polyvore is the forum deformation, To set the theme to "ask" guide users to focus on the topic of collocation recommendations, on the interface, you can easily use a single product or even with Styleboard (or set) to respond directly to the function.

< illustrated: Polyvore QA functions often with the magazine or stylist, designers and other industry professionals to increase the topic of the Source: screenshot from Www.polyvore.com >

All of these functions are designed to meet the decision needs of the shopping process, although the technical level is not high, but is to consider the unique needs of the ethnic groups to carry out a considerable degree of extension or adjustment, the same is similar to the function of knowledge +, put in the fashion circle is to have "picture" has "collocation" to do AH.

< illustrated: Kaboodle voting function, so that users help you solve the failure of any good source of pain: Screenshot from Www.kaboodle.com >

In recent years, a few people street shoot blog Red, such as the Thesartorialist and Jak & JIL, it can be seen that people's interest in street tide is no less than fashion models, Old pick up the site lookbook.nu so far also stand still, some EC web site also use this, such as the opposite side of the customer-prudential products launched the "Van", to encourage consumers to upload the use of the actual customer goods to wear a model, not only to meet the social needs of sharing and fame, also provides substantial splitting to the successful shopping guide talent.

< illustrated: Although Lookbook.nu has nothing to do with this topic, I would like to push the light ad source of Taiwan, which was interviewed by Lookbook this February: Screenshot from Www.lookbook.nu >

And in the European shopping site Asos social platform ASOS Fashion Finder can see them further to the styleboard with the real wear modelling again combine, see other people look good shape, you can try to use this service on the goods to take a look, but the Asos is quite open , the goods provided here are not limited to ASOS products sold by the EC.

< illustration: The real person wears the modelling and styleboard further unifies the source: screenshot from www.asos.com>

Also can not forget the Japanese national brand Uniqlo launched the Uniqlooks, is the implementation of "clothing is accessories, talent is the protagonist." "The concept of a banner, with mobile apps so that lovers can share how they use Uniqlo simple items, play their own styling style.

<: Uniqlook above Taiwan, there are also a lot of people, there are two also have to look at the WEEK, love the evil pill! Source: Screenshot from http://uniqlooks.uniqlo.com/>

All this provides the industry with high animations content, to maintain the consumer community, but also to provide high credibility of the deposition of advertising, can be said to be a stone number of birds, the most important thing is that consumers browse these shapes at the same time, always inadvertently hand-slip also bought a few pieces, have been taught you how to build, do not buy sorry yourself?

This article is about personal interest and, secondly, about the work relationship, and wants to share some of the past observations. Frankly speaking, there seems to be no lucrative business model for such services. For the EC industry, this step can not only consolidate the consumer community, increase loyalty, enhance brand image, create more impulsive consumption of the chance, nothing more than a viable marketing tool.

However, for the third party operators, the main profit model is still biased advertising, or as Polyvore developed Styleboard-based high user involvement, other services are more through the Affiliate program to obtain CPS splitting, although the model is clear, But the real goods splitting is not high (Yahoo Big league is 2-6% in Taiwan), but not the operators can control, and the remaining variables on the remaining flow, conversion rate and order amount, how to enlarge these variables, is the key to more business interests.

However, the more difficult the problem, the more the value of the solution, if you can break through these restrictions, the next tomorrow star is born, Welcome to brainstorm together!

Source: inside.com.tw Author: Craig Chen

Author Introduction:
Once served in PChome Online, Yahoo, and digital River, currently in a new fashion community services, interest in music, internet, investment, Japanese culture (mainly shopping and comedy artists ...), and costumes (not a fashion café, just a simple obsession with the texture of good things