How to start social media marketing

I have talked about many enterprises ' social media strategy in this blog. We will find that most of the current use of social media is the Internet, the TMT sector and some companies with super brands.

When the Internet from a few people to accept the channel of information, slowly become a part of life, but also to "marketing" this concept has undergone a subtle change. For any one enterprise, must face the fact that the information dissemination speed is fast, the consumer grasps the speech right. Social media is increasingly becoming a marketing platform that has no way to ignore it.

So, even if your product is not as eye-catching as the iphone, your brand is not as well-known as Wal-Mart, and your service is not as interconnected as Google and the Internet, or it is necessary to do some "homework" and take the first step in social media marketing. Shanghai Napcafe example, can give us good inspiration.

Maybe the word "http://www.aliyun.com/zixun/aggregation/13666.html" >social Media is bluffing, but it's probably easier to do than you think.

We can simply divide social media marketing into passive (externally driven) and active (internal-driven) two types. The former is involved in existing communities and topics, the latter is the formation and development of their own communities and discussions. Here are some quick ways to get started:

Active Type:

--Establish a corporate blog. You can publish your product information and Enterprise dynamics on the blog, but the Enterprise blog is not a substitute for press center, the style should be personalized, content to be useful to the reader, and to respond positively to the comments after the text.

--Use your brand to register accounts in popular communities and maintain all accounts. This is not only a convenient way to participate in a variety of related discussions, but also to help find more people interested in your brand.

Passive：

-Search for blogs/forums/social networking content related to products or brands. In this way, the first time directly from the consumer experience and the problems they found, and respond accordingly. Google and Baidu provide a dedicated blog search function, there are a number of domestic forums to provide search sites.

Find the most active communities in the relevant areas. In such a community you can learn more intuitively about the concerns of your target audience, and you can use your expertise to help them. Such a community can be a professional forum, a plate in a popular forum, or a group in a social network such as Facebook or watercress.

But the most important thing is that in doing everything, you have to have the right attitude: to participate, to share, to listen, to analyze, to avoid preaching, concealing, controlling, cheating. This is the law of social media, if the opposite, will only do more, the more wrong.