How to use social media in marketing campaigns?

Now, all of us are using social media in one way or another, but we fully understand what we do with social media.

Recently, a study published by Http://www.aliyun.com/zixun/aggregation/13666.html's >socialmediaexaminer.com website showed that 91% Marketers use social media in their marketing campaigns. In addition to using social media, the vast majority (65%) did not know much about it, saying that it had begun to touch social media in the past few months. Interestingly, 80% of business-to-business marketers are involved in using social media, and 68% of business marketers have been using social media for months.

Another study shows that Facebook is the most frequently visited site for commuters, twice times more than those who visit Google (6.8% of business traffic to Facebook and 3.4% of traffic to Google) and I think Facebook's traffic is primarily for individual users, not for business purposes.

If everyone is using social media and many of us have access to Facebook at work, what's the best way to use social networking sites? I want to give a definite answer, but I must admit that no one can give a positive answer. Now, there are a lot of people talking about the power of Twitter and Facebook, and I think we're using social media at the same stage as the 2000 or 2001 banner ad.

Why? Because there was a widespread debate about branding and reaction, there was a lot of controversy about whether to put online display ads in action. The focus of discussion is that the direct nature of banner advertising is the only concern we have. On the other hand, brand advocates believe that click-through is not a problem, the brand effect of advertising is the main.

Sensible marketers realise that both arguments are right. Of course, the banner may be suitable for reaction. These ads do not even need to make a brand response, they just let the landing page to work on it. On the other hand, marketers who aim to build brand awareness realize that clicking is no longer a problem. Research has shown that banner ads can increase brand awareness, even if no one clicks on the banner ads.

That is one of the reasons why Nielsen and Facebook are now organizing a joint investigation. Although the coverage of Facebook ads comes from a variety of sources, Facebook Ads will enhance brand awareness regardless of the response. Facebook Ads can help develop your brand, but if your friends are connected, it's better.

In social media, advertising promotes brand image, and it's better when you integrate online friends. When your friends respond to the news on the same subject, they get the best results.
(Original: April 2010 115.html ">26 Day; Compiling: Song XI)