Humuson China general manager Shuo bullish on China market

August 26, 2014 China Internet Conference opened the curtain in Beijing. Congress around the "creation of unlimited opportunities-to create a new era of economic engine," the theme of the conference, mobile Internet, internet finance, wearable equipment, smart TV, intelligent transportation, large data, cloud computing, E-commerce &O2O, such as more than 20 hot forums, including government policy interpretation, Industry authoritative report issued, High-end leaders dialogue, small and medium enterprises experience to share, venture investment people to analyze the direction of capital and many other plates.

The following is Humuson China general manager Shuo received an interview with Eric Network:

Moderator: General Yang, hello, very welcome to Eric Network Interview site. As a South Korean data-integration marketing company, Humuson began entering the Chinese market this year. As the head of China, how do you think about the current situation of China's online marketing market?

Shuo: At present, Humuson is mainly oriented to the mobile end market. We can see that China's mobile end market is developing very fast.

Humuson's main clients are in many areas, such as aviation, electricity and medicine, transportation and other traditional industries related to people's livelihood. These enterprises have seen the trend of mobile marketing, then, we can use the company in the mobile side of the advantages, with a variety of O2O tools to help customers achieve online interoperability under the line.

Moderator: What do you think is the characteristics of China Mobile marketing market compared with foreign countries?

Shuo: There was a popular "Consumer-to-consumer" in the past few years, that is, copy to. We all think that there are a lot of good practices from abroad, ideas from China for reference.

But now China has many good practices and ideas that are not available abroad. For example, O2O in the laundry field, some innovative apps, and some features of Alipay and micro-mail, are the original Chinese companies.

I think Chinese enterprises are now meeting the opportunity of mobile Internet development, so Humuson also look forward to using such an opportunity to quickly integrate into the Chinese market.

Moderator: As a Korean enterprise, what is the advantage of Humuson into the Chinese market?

Shuo: Whether wired or wireless, the speed of the Korean Internet is very fast, relying on technical advantages, Humuson in the network marketing has a profound background and rich experience.

Humuson in Korea's mobile marketing market accounted for more than 90%, we are familiar with the Korean brand, such as Lotte, Samsung, LG, Hyundai and other major brands are Humuson customers.

Humuson will tailor different marketing services according to the different needs of customers, more than 1000 customers have more than 1000 programs. Humuson into the Chinese market, you can use the existing marketing experience, combined with the customer's industry experience, to help Chinese companies in mobile marketing to accumulate, and consumers to better communicate.

Moderator: In mobile marketing, what are the characteristics of Humuson?

Shuo: Now Humuson in the Chinese market is the main mobile end of the information push, in addition to mail marketing, multi-channel marketing, microblogging and micro-credit marketing, mobile phone messages, MMS marketing and so on, and Humuson is also the integration of these marketing tools, known as Total Marketing System.

As I addressed the Big Data forum at the China Internet Conference, many Chinese companies now want to dabble in big data, but it's hard to find a good entry point. Therefore, Humuson can help customers from mobile marketing this very new, and relatively small point of entry, so that enterprises through the Humuson existing channels to build large data, to achieve the control of data and user behavior analysis.

Moderator: You mentioned earlier, the Big data era has come, China's mobile Internet development is very fast, which brings Humuson opportunities?

Shuo: I personally very optimistic about the future development of the company, Humuson in Korea has a very deep accumulation.

Since its establishment in 1998, Humuson has developed for 15 years and has accumulated in all brand fields.

Humuson is based entirely on customer demand customization, whether the enterprise or individual, now more and more inclined to customization, personalization. Once the customer's needs are met, they are easy to pay.

Therefore, whether it is the current market, or the future market, we are full of confidence.