Industrial products stand on the home page has more than half a year why still can't profit

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the advent of the E-commerce era, many industrial products have moved to online sales, trying to capture the internet market a big cake. In order to be able to let their product site more display in the eyes of users, many factories will implement SEO or Baidu bid to get the home page rankings, enhance the site traffic. According to common sense, ranked in the front of the site traffic should be more traffic and profit, but the author of an industrial product station on the face of such an embarrassing situation: the home page more than half a year, the profit is very unsatisfactory. What is the cause of this? The following author and you have a simple analysis of it.

Reason one: The next single system is not convenient, the function is not strong enough

Now many product stations will choose to set up a single online system on the site, so that users can be in the first time online, improve the user experience, but also improve the conversion rate of the site. But many industrial products stations do not pay too much attention to and optimize their own web site of the next single system, causing the system to open slowly, delay the user's time. Therefore, to create a convenient, powerful function of the order is imperative things. The author suggests that the owners of industrial products can look for some network companies specifically custom-made a site to meet the situation of a single system, as far as possible to make the next single system become more powerful.

Reason two: Don't pay attention to the construction of website landing page

Site Landing page, frankly speaking is the user opens the website first to be displayed the page, the function of this page mainly is guides the user to browse or the shopping this website product, therefore said its function cannot be neglected. Although the author's website has also done landing page, but did not pay attention to landing page optimization, just put up casually, can not play its real role. So, in the end how to optimize the site landing page, to enhance the profitability of the site?

(1) Landing page page to have personality, highlighting the site products. Landing Page page does not require how gorgeous, how dazzling, but must pay attention to a point: highlighting the site products, like the following image:

Such a page, although simple, but it is a good highlight of the site's main products, industrial products station stationmaster should learn and imitate.

(2) In addition to pay attention to the appearance of landing page, we should add some convenient user shopping on the landing page links, such as "Click this purchase", "Click this Order" and so on, so as to enhance the user's desire to purchase.

Reason three: Website too much text information, lack of product picture and product introduction

Site content is the soul of a site, a lack of good site content of the industrial products station is difficult to get the user's favor. The content of the website can be a picture, can be text, but the website content of industrial product station should pay attention to edit product picture and introduction. The author of the site is a typical for the update and update of the site, almost every day the site editor from the industry portal to collect news on the Web site, these useless text content not only did not play a role in the face, but also let a lot of users feel bored. Therefore, the author proposes an effective solution, is to stop the text content of the update, focus on the product picture and introduction, and each picture is added alt attribute, convenient search engine included, this can make the content of the site more fresh, included better, but also make users feel refreshing, improve the user's desire to buy.

The above three points is the author of the industrial Products site "have rankings, no profit" of the embarrassing situation of the simple analysis, I believe that through the author's solution to continue to carry out, the site should soon be able to escape from this embarrassing situation, to get the most profitable website. This article by the Qingyang Forum (http://bbs.sun0934.com/) LongDong Webmaster Original, reproduced please indicate the source. Qingyang micro-signal 2233903257 Sina Weibo: @ longdong Sunshine network Tencent Weibo: @sun0934.