Internet Interactive marketing activities need to add content

What do your clients like? For E-commerce site operators, this question is not difficult to answer. When the consumer enters when, the outstanding such website, uses the click Behavior to leave the long trail, the operator by collects these http://www.aliyun.com/zixun/aggregation/14312.html "" "The behavior data, may analyze each humane reading interest and store the results of the analysis as important marketing information.

Enterprises using the customer's network behavior trajectory to study customer behavior is changing the way of marketing, with the power of the network to connect their potential customers with the enterprise is increasing, but only a small number of enterprises in the network interactive activities of the Web site using the relevant tools to track the network behavior of potential customers, and provide this information to their sales team.

In order to truly benefit from the interactive activities of the network, enterprises must be in the personnel, process and technology at the same time, only at the end of the interactive activities of the network to obtain a customized database information is far from enough.

To this end, the following phased approach is recommended for enterprises to initiate network activities, with seven elements:

1. Set up customer behavior tracking system, in the network interactive activities of the marketing platform to set up a variety of customer-like interactive forms, each form of settings are to investigate the customer's brand awareness, reputation, loyalty for the purpose;

2. In the network interactive activities of the marketing platform to fully demonstrate and integrate the market channels of enterprises, the establishment of comprehensive customer behavior information;

3. To integrate the information from the marketing platform and marketing channels of the network interactive activities with the customer Relationship Management (CRM) system or automated sales system, and to share the customer's behavior information with the sales team and other business stakeholders;

4. The use of advanced sales scoring system to assess customer participation in the network interaction activities of the network behavior, the customer sent clear information and implicit, fuzzy or even wrong information, filter the information murmur, as far as possible to grasp the true psychology of customers;

5. To accelerate the sales process by combining the customer's network behavior with the real market reaction;

6. The use of both personalized and very clever way to guide customers back to the network, prompting customers to generate more network behavior.

7. Use a closed-loop marketing system to test the impact of network interactive marketing platform on revenue growth and channel construction to verify the effectiveness of marketing costs.

Network interactive activity marketing has been from satisfying one-to-one contact and personalized communication needs of strong products (such as: car) transition to meet the mass market (example: Farmer Spring) integrated marketing management and dissemination of the stage.