Inventory the difference between SEO and SEM and the advantages and disadvantages

Cross Lookup engine channel function –seo optimization is about all the search engine to do, just SEO method is white hat, professional, user-oriented experience, then you can not only harvest the flow of Baidu, Google, Sogou, 360,yahoo,soso will not be the same degree of recognition of your site, Then give your site an excellent show of location. And SEM, different search engine has different service mechanism. Little head bidding assistant to give you a detailed explanation today. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Increase flow No need to add accounting-to improve PPC flow, you need to improve accounting. But SEO is not the same, SEO optimization is a bit like a snowball, at the beginning, although inconspicuous, but once the snowball roll up, the mechanism once set up, then the inevitable potential full, the role of the more obvious, without you put more.   Stop spending, traffic relict – Many customers take the SEM cost divided by CPC to calculate whether the SEO service fee is more cost-effective than SEM, which is obviously unreasonable. Because unlike SEM, when the account is not rich in the flow of time will be suspended. After a professional SEO optimization of the site natural flow will not because you stop the SEO service and immediately disappear, on the contrary, the flow will continue to be appropriate for a long time, theoretically, if not too big outside the competition and the search algorithm has not changed greatly, the flow is basically stable. So, if you really want to calculate, at least about 2 years of SEO traffic to and a year of SEM traffic to do comparison.   Higher confidence level – higher user trust than Sem,seo. Actually SEM is also a kind of commercial advertisement, the user clicks oneself namely is holding one kind to look at the advertisement mentality, if is not satisfied jumps out to look the next one. and natural ranking is not the same, users will think that by natural ranking of the Web site more professional, more trustworthy, a user participation and conversion rate is also higher.   Remove negative audio-imagine if there is a negative message from SEO below your sem ad, is it bad? Usually the negative effect is 3-5 times larger than the positive message, before the service of an English arrangement of customers, detailed I do not mean clear, they found that their brand area of traffic cut 20%, to find the results of a see found in the natural results of the first article is actually a Baidu know the negative, This time customers just think with SEO to row negative, too late. Therefore, the usual need to pay attention to SEO, after SEO, can be very good to stabilize the first page to find the weight of the results, set up such a maintenance barrier, can be useful to avoid negative aggression. Only a lot of companies are waiting for their work to be rescued.   More simply attract clicks – Natural results are at the heart of Serp's user vision, comparingSEM can get more attention and click. According to past experience, the natural results of the first SEO flow is usually higher than the first ranked PPC ads.   Downwind   Effective time long – usually, SEO optimization results at least 6 months, the success of either the site is bad, or that is not useful. So do seo, demand company Mister Seo have plenty of know and mind anticipation. So I still advocate, for the usual traditional companies, rather than immediately and they push SEO services, the first system to do a training, let it know the pros and cons after the SEO to start our service.   No guarantee – because you are not simply purchasing ads, you have no way to ensure that your site can get much show and click.   Communication cost –seo optimization requirements involved and many parts of the cooperation, such as goods, planning, technology, modification, PR and so on, communication cost is very large, a good SEO consultant or SEO business needs have a strong cross-section arrangements for communication and harmony.