Judge the true weight of a website ≠ webmaster tools Find Results

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We usually check from webmaster tools to see the weight of Baidu (weight), in fact, Baidu, Google and other official search engine recognized the weight value, webmaster tools can not know Baidu, Google and other search engine weights algorithm, but rely on including the number of sites, the number of links, the site's keywords ranking, The PR value of the website and some factors related to the weight of the site to judge the results, although there is a reasonable existence, but with the search engine really calculate the weight value, there may be a big difference. and search engine compared to webmaster tools, there is a more comprehensive, more reasonable quantization algorithm, for example, webmaster tools can only count the number of pages included, and can not analyze all of the content of the pages included in the quality; Webmaster tools can roughly estimate the quantity of a website, but can't calculate how much weight each outside chain can pass , and can not get the true number of the chain; Webmaster tools may roughly estimate how much traffic is based on keyword rankings, but this is an estimate, not actual traffic. Therefore, in order to determine the real weight of a website, you need to judge the overall aspects of the site. So how do we judge the real weight of a website?

In fact, different search engines because of their weight value algorithm, a site in different search engine weight value is also different, each search engine according to their own algorithm to calculate the weight of a site. Since we do not know the algorithm, then we can only roughly judge the weight of a site. Here, the author based on experience to provide some of the weight of the site can be used to determine some factors, we can divide it into two categories: 1, dominant weight factors: Snapshot update, keyword ranking, page collection, number of chain, secondary keyword rankings, Alexa rankings, PR value, the number of links and so on, According to these factors synthetically calculated weight, we can think is "dominant weight", in fact, webmaster tools are also through the combination of these factors calculated the weight value. 2, the hidden weight factors: The quality of Web page content, Web page article originality, the quality of the chain, the quality of friends, the site's user experience, site traffic, the internal chain of the interaction and weight transfer size, site architecture, etc., based on these factors calculated the weight, we can be considered as "recessive weight", The weight of a Web site is a combination of "dominant weight" and "recessive weight", and webmaster tools are less involved in "recessive weights". A lot of people do site optimization only look at Webmaster tools to check the weight value, which is relatively one-sided. For "recessive weight" we must not despise, such as the content of the original Web page and content quality is to determine the weight of the page and the weight of the whole station important factors. Therefore, to judge a site's true weight, we can not only look at Webmaster tools to find the results, but also to see those with "recessive weight" associated with the factors.

I remind you: Judge a website's true weight, there is no fixed formula, can only rely on our accumulated experience and related "dominant" and "recessive" factors, if, a site most aspects are very good, even if webmaster tools to check the weight is relatively small, we can also think that such a site is relatively good. On the contrary, even if the Webmaster tools to check the weight is very high, and we feel that the site content and other factors are relatively poor, then this site may be by cheating to win the weight, perhaps only a certain aspect is more excellent, such a site can not be regarded as a good site.

This article from the Yunnan Surplus Information Engineering (http://www.ynynyn.com/), respect for the work of the author, please indicate the source in the reprint.