Keyword selection and description of actual combat experience

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On the choice of key words, it is so many, how clever use of keywords, long tail words, analysis and prediction of hot words, there are many webmaster on the network to share their experience and skills. As a new rookie SEO, the first combat, select and site corresponding keywords, it seems very simple, but in the actual operation of the time to take some effort. Here is a summary of these months to combat experience:

Keyword selection:

1. Do you choose Popular keywords?

In general, if a website does not have done keyword optimization, in the first choice (or when the site just do SEO) try to avoid hot keywords. November 08 or so, the first time to do keyword selection, because the analysis is not in place, select the hottest "printing, packaging" Such a keyword, about one months later, "printing" the word into the top 100 Baidu, in Google did not rank. But in a few days, the word never appeared. After analysis, this popular keyword, ranked better are some well-known stations, lasted longer. As a new station, there is no use of mass and outside the chain of methods, the site on less information, included results are not particularly ideal, it can be imagined that such a result is long doomed. A hot word, if you have to do it, then you can use some "black hat" practice, but the risks and consequences that "ego".

2, according to the density of selected keywords

Not only reflected in the keyword description, the most or in the content of the site reflected. What is the theme of a website, what is the main content, these things as keywords to search engines to see, the density of detection keywords have a lot of tools, you can first detect the preselection keyword in the Web page density and then determine the keyword. For example, printing industry website, printing materials, ink, paper, equipment, etc. are more frequent words, you can use these words or expand the word as a key word.

3, according to the user's custom choice keyword

This is the most difficult in the actual operation process, through the flow analysis tool can determine the user through which words, which search browse to your site. A lot of data, search the word is also more fragmented, analyze these users, which can become potential customers, so as far as possible to choose and such users often search words. An industry site, mainly information and business opportunities of two major categories of information, the site's customers are mainly enterprises, so attention to the opportunity class information users more likely to become a potential customer site. Of course, the appropriate consideration of other information will bring great traffic to the site, and traffic is the effective support of advertising revenue.

In short, the choice of keywords is not necessarily according to some rules to do, according to each site positioning, site content and user groups and other factors analysis before the selection of the best keywords. The most important thing is to closely follow the performance of the keywords in the search engine, observe and compare them carefully, and make adjustments in time.

Describe "description" content:

In the search, found that many of the site's description is basically a keyword piling, or is not related to the content of the Web page description. In order to achieve the ranking effect, less content of the site is prone to such problems.

After choosing a good keyword, the description also needs skill. The best way is to see the best competitor's website practices, as well as the practice of large portals, now the description of the importance seems to be reduced, but the description of the first meaning to express clearly, cleverly using keywords, the key words effectively coherent, so that sentences read fluent, meaning express clearly.