Keywords category and design skills

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Keyword is to search for specific words can contact, connect to the product you want to find, services, business, news and so on a group of words. Keywords are usually divided into core keywords, auxiliary keywords, long tail words, and in search engines, can also be divided into general keywords and special keywords.

First, the core keywords: products, enterprises, websites, services, industries and other names or some of the name of the attributes, characteristics of the vocabulary. For example: Slimming tea, xx company, XX net.

Second, auxiliary keywords: the key words of synonyms, explanations, notes, supplements and other extensions to make the core keywords more clear words. For example: XX company profile, XX network characteristics.

Third, long tail words: Not the general soft key words, but also through the search link to the corresponding soft content, for the soft text to bring traffic words. But such words are longer and may consist of several words or phrases. For example: xx slimming tea, XX acupuncture weight loss recommendations. To design good keywords, first understand what is the key words and keywords of several relevant definitions. After this, you will be able to fully understand the key words, in order to design a good keyword.

Keywords: Enter a word or a few words in the search engine, and then command the search engine to search for the results you want, and the words that will eventually open the results page you want are called keywords. Keywords generally for products, services, businesses, websites, and so on. Keywords can have one, or can have more than one.

Keyword density: Also called the keyword frequency, it is said in the soft text and other words compared to the frequency, the higher the frequency, the greater the density. Keyword density is generally expressed as a percentage.

Keyword competition: refers to the same keyword in the search after the number of pages appear.

Keyword relevance: Refers to the content of the page through the search keywords and keyword matching degree.

Key words for the soft text has a vital significance, only select the key words, selected keywords, can enhance the search rankings of soft text. Therefore, the design of keywords is particularly important.

Here are a few ways to talk about how to set up keywords.

First, from the user point of view

The enemy can win. First from the user's thinking to think, to choose words, pay attention to accumulate the user's search term habits.

Second, consider from the opponent's point of view

Win the second law: not only to understand the user, but also to understand the peers and competitors to use the key words, you can reference.

Third, choose the common key words carefully

Especially in the search engine keyword, the use of general-purpose keywords, will increase competitiveness, so that soft pages are difficult to row in the home page. Therefore, to use some of their own characteristics of the key words, not enough to grasp and bid costs, should be careful to select the common key words.

Four, keyword extension

For some words less words, can be used to put a number of keywords together to form a new long keyword or phrase appearance, can reduce the same probability, but also to represent their own characteristics.

(l) Keywords permutation combination

This is the same as the previous one, you can put a number of keywords together to arrange the combination, how the order to appear can be composed of new keywords, this is relatively easy.

(2) control the number of keywords

The number of keywords is not a good thing, too many easy to lose their own characteristics. In general, a soft article has a theme, in the title of the key control in 3 or so.

(3) Add regional keywords

Users generally like to buy products close to home, even online shopping, it seems to have a psychological sense of security. Therefore, the user can add the region name when setting the keyword, this can be more accurate, the competition is smaller.

(4) Select High Profit keyword

Sell products need to be accounts, write soft Wen also the same, so, in the key keywords, choose relatively can produce higher profits that as the key word, than that relatively good but small profit key words better.

(5) Identify target keywords

This is critical, a lot of soft writers in order to pursue a more perfect effect, like in the soft Wen and Kua enterprise, but also praise the site, and finally to wantonly rendering products, the final set of keyword is also each take one, since the idea that this more perfect, can often be unsatisfactory results. This is because his eyebrows behavior leads to no focus, and the keyword is diluted. Determine the promotion of soft text target, is the product, enterprise or website, and then for one of the keyword selection, so the goal is stronger, search is also higher. This article source: Yunlong blog www.377778.com