Layout, pull relationship, make money, Zhou Hongyi investment magic

360 investment in two strategies: First, the company investment department to invest, the second is Zhou Hongyi personally invest. 360 knot goodwill at the same time, by the way fishing money, the core of this year 360 is the focus of advertising, living room. Zhou Hongyi never admitted that he is a tycoon, even the tycoon does not recognize, claiming to be "the third world." Zhou Hongyi and 360 seem to be really "poor people" . Now they have a total of only 900 million U.S. dollars in cash.

However, several recent broke the news of investment shows that 360 has actually been idle, and the logic of its investment is nothing more than the following three points: layout, pull relationships, make money. Many times, this trilogy together. The difference is, 360 investment style is very "stingy", the amount of investment is usually not more than tens of millions of dollars.

Why do you say that? Take a look at our analysis.

1, the company bigger, money in the hand, you have to plan for the future ah, the layout is essential, for the 360, it seems there are two strategies, one 360 ​​investment company to invest their own department, one Zhou Hongyi Personal investment.

360 companies have a lot of investment in the name of the company, cable said 360 companies currently secretly investing or shares in the Internet has more than 50 companies (the real figure may be more), involving intelligent hardware, video services, precision Internet marketing, social networking, Video games and other fields, the amount of millions of dollars or less in general.

Zhou Hongyi personal investment is also a lot of people, this is the week I started from the habit of many years ago, such as his well-known PP assistant, Thunder and other investments, some of the business has been combined with the 360 ​​business, and some investment projects already profitable cash. Now for some early, acquaintance projects, Zhou Hongyi will still make a personal investment.

2, this year, 360 investment focus is to include advertising, living room.

In May of this year, 360 acquired Internet Media Company MediaV, which marks its layout in the advertising field.

According to sources, Zhou Hongyi attaches great importance to the living room, so a lot of 360 investment also started around this area, Android video game R & D team, with the core technology of video-based service providers and advertising marketing companies are 360 Investment focus. Currently such projects occupy more than 50% of the total amount of 360 investment.

According to the information we got, 360 secretly invested in basic video service providers like Cloud TV as well as OTT TV "I Broadcast", and allied music, and 9158 came to a close, 9158 important show business. In the meantime, Zhou Hongyi also mentioned the investment of innovative hardware to a considerable height. It is said that he has already negotiated with many domestic innovative hardware companies and this is also an important part of his living room strategy.

Of course, in addition to the above two core investment directions, 360 in the security, O2O, games are also some investment in the field, make up shortcomings.

3, in addition to "layout", 360 another noteworthy investment logic is to broaden the goodwill, sedan chair, by the way earn money.

This has been outstanding in the recent case of listed companies in several companies. Recently, 360 has purchased several stocks of proposed IPO companies: 5 million dollars to buy IPO shares of Tiange Interactive Holdings Co., Ltd.; 20 million U.S. dollars into Beijing Dixon Communication Co., Ltd.; 10 million U.S. dollars to participate in real estate Last year, 360 invested 15 million US dollars to participate in the long-state digital IPO.

360 these moves can not be clever, first of all, these companies are with 360 business dealings, such as 9158 and 360 to do show, games, Di ICT under the distribution of traditional mobile phone channels, before the listing as a United States 360 listed companies to lift the sedan chair, but it all has its own face, contribute to the depth of business cooperation. In addition, as institutional investors, 360 get the price is more favorable, usually, the possibility of making a very large, which is a good nowadays value-added channels. Are you smart?

4, different from the generous BAT, 360 investment style to "stingy door," the basic amount of investment and mergers and acquisitions will not exceed 40 million US dollars.

The 360 ​​also usually does not seek control of the company in the same way as BAT, but typically invests small, strategic investments and, in the case of early-stage investment teams, only seeks one-vote veto.

This is partly because Zhou Hongyi considered "insufficient financial resources" and on the other hand, because he believed that integration was a big bother. He said before: "In any acquisition of assets in the internet industry, if the (acquirer) team does not have a deep understanding of the business, the asset will soon be wasted, so it is not possible to integrate with the other team Is our most important consideration. "

In fact, the integration of 360 with the long time ago team is not very successful, the last long solo, which may also lead to 360 on the acquisition of the thing not too cold.

5,360 low-profile investment, many projects still remain extremely confidential after the investment, of course, this is also because of the 360 ​​strong enemy, not without the na.

Many of these 360-invested companies require resource replacement or advertising partnerships with companies such as Baidu, Tencent and Ali, especially Baidu and Tencent, which are extremely hostile to 360 and prematurely expose their investment to these businesses. .

Epilogue: Of course, in the era when batches of BAT were hugely hand-held and hurricane soared, could Zhou Hong win by its savvy, "stingy", low-key style final curve? We will wait and see.