Listen to a lesson of the sentiment: grassroots do web site depends on what to achieve profitability

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After the internet in China for nearly 20 years of ups and downs, especially in the last ten years of E-commerce development, has come to the cloud computing and Internet, is a huge gold mine has almost become a social axiom. According to the Internet Authority cnnic, "32nd China Internet Statistics Report," The latest data show: June 2013, the number of Chinese Internet users reached 591 million, the number of Web sites in 2013 up to 2.94 million. It can be said that now is the era of universal access to the Internet, almost every young people know how to access information on the Internet. And in the 2.94 million sites mentioned above, the founders of the original intention, in addition to their own interest or want to play a play experience some, a large part of the Nuggets in order to be in the Internet; many even start not to make money, but their experience after a period of time and see others in the Internet success, also will generate profitable ideas; Stationmaster Circle has a sentence to say: "Do not want to make money stationmaster is not good stationmaster".

The author today to share this article on the profitability of the operation of the article is inspired by the fact that I audit an open source program community on the operation of a class, in fact, is also a third party lectures. And I as the old user of this program as well as the senior developer, but also a self thought to understand the operation of the webmaster, in fact, this lesson for me is dispensable, but with studious Heart also attend the meeting, is also a learning how to give lectures to others. One of my deepest impressions is that many lectures in the interactive link to show that their website can not be profitable mainly because there is no money, no technology, no channels, no resources, and so on, of course, the people who answered the lecture is not particularly used, of course, the lectures are grassroots small webmaster, many are just beginners.

The author today mainly from the class of students reflected in those questions to share with you what they think grassroots do the site depends on what to achieve profitability, that is, from the technology, capital, planning, channels and resources to discuss separately.

First, technology. Although now do a common website is not the core technology, because now the Internet in a variety of open source program is too much, so that a person who knows how to surf the Internet even if he does not understand web development can do a separate site. But the real site used to operate and expect it to make money, it must have their own characteristics, but to have the characteristics of at least two times development, and even use the framework to write programs. And for a person or a small team is impossible to the work of too much money subcontract to the third party to do, so for the grassroots technology is indeed a problem, so for the grassroots or grass-roots team to say the necessary technical reserves is required. But at the same time I also remind you that in the operation of the website process do not excessively addicted to technology, I have seen a lot of novice webmaster even after a few years of webmaster, played a few years of the site did not play a what kind of, many of the reasons are all day in the tangle how to make the template beautiful point, how to find some extension plug-ins, and so on, and like Discuz, Mainstream open-source programs such as WordPress may have many free versions of such apps, and many people spend the whole day tossing about them. Although the author as a third-party developer just you these actions for me is advantageous, because I may take a lot of work, but not to remind everyone this is the most taboo.

Second, money. Many people often hang in the mouth is "money is not omnipotent, but no money is absolutely not", indeed, do the site is to be a certain amount of financial support. Not to mention the other, at least a real online operation of your server and domain name renewals at least thousands of it. But not money can rely on it to profit, for example, as the class said, you a rural community site also spend about 100,000 to do a mobile app, it is not a waste of money? In short, the money to spend in the place to use money to make money, we have very limited funds efficient use, we can rely on capital to achieve profitability.

Third, planning and channels. Many personal websites have this doubt, their website traffic and the user's active degree is very high, but can not make money, each month only to take a few ad league that little Penny, so feel their traffic is very cheap. And see someone else a flat web site can pull to large sponsorship, the mind is very uneven. In fact, this is your planning and channels of the problem, not you on the site to write an advertising price people will be willing to give you the sponsorship of his ads. You have to have a detailed proposal to convince the merchant to tell them what your site can do for them, and if you can make him move, they will give you a much higher advertising fee than the ad league. But if you take the initiative, all day, who knows your site has so excellent, this is the channel; the channel is not a website on the line, especially for our grassroots, but by ourselves to integrate their own resources, access to various channels.

Four, content. Even if you have the technology, the money, the channels, but your site has no available content, unless your site users are a lot of users concerned about the celebrity. Who else would like to stay on your website? Certainly not, because your site has no content on the user has no value. For example, one of my WordPress theme sites, I would like to think I can for users to take their desired WordPress theme.

So in the end, what is the grassroots to make the site profit? In fact, from the above analysis can be seen, technology, capital, planning, channels, content are indispensable factors. The author of the simple summary: Because the technology has the website this platform, the fund is the website normal operation and the promotion safeguard, the content is your website value is thus enhances the flow, and the plan and the channel is your flow to become present and promotes the brand the only way. And we in practice to weigh a variety of factors, the most taboo is to go to certain extremes, so that our path to success may be less difficult and painful.

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