Making friends with users--on the way of network marketing

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Users are the site or forum to survive the fundamental, no users of the site or forum is an empty shell, and to contact users is a matter of the beholder. Treat users like friends, and users become friends is a good marketing method. So how to communicate with users to become friends with users? I am the operation of the Walnut Circle Forum as an example to share the experience of making friends with users.

Experience one, product description is authentic, not pompous

Since we want to sell products, we must work hard from the product, to do the kind of shooting, give people a real feeling. I often see some businessmen always want to beautify the picture, this effect is good, give people the feeling looks beautiful, comfortable, beautiful. But we have overlooked most of the user's view that photos closer to the real thing are truer. The user can not see the kind of case to see the basic physical close to the photo is also very easy to create the desire to purchase. Although the software processed photos look beautiful, but the user is the buyer, people are to buy products, rather than here to enjoy the picture. Then we do not exaggerate the advantages of products, what to say, to be true and credible, after all, now the network is so developed, people may have learned from the internet this thing, has done in mind, to you here, is to buy. If we exaggerate some of the characteristics or advantages of the product here, it will only cause boredom and lose confidence in the purchase of the product. Our products are used in this way to operate, a lot of users to buy after a very good evaluation.

For example, the description of Vento Walnut:

General Business Description

Some simple description: The walnut bone is very good, bone first-class, high hardness, disk play has a good abrasion resistance, into the water bottom, the weight of foot. After the start of coloring very fast, three years later for JuJube Red, is playing the best.

Our description

This is what we describe: this kind of walnut bone is good. All walnuts are not suitable for martial disc, color and speed with your hands sweating how much about, sweat hand play out the color dark, dry hands play out the effect of bright, jade texture. Generally 15 days to start coloring, to brush. Personal play does not recommend oiling, bad handling will cause oil overcast.

Dry hands three-month effect chart:

Sweat hand One-month effect chart:

What can you tell by comparing this description?

This experience boils down to one sentence: Use close to the real photos to prove the quality of the product, using more usual language to describe the characteristics and advantages of the product. Be a seller of honesty.

Although the practice looks very earthy, the photos look very embarrassing, but the user is looking for such things. Further communication is easy to generate transactions. This way of service I personally think that the most close to the user, from life to life, do not have to exaggerate, to the real basis to make a more long-term sales effect. Another point is that we use their real names and photos to do their own avatar or nickname, authentic personal information will bring users more trust.

Experience two, sincere communication, refuse to cheat

Before talking about the service on the product, I went on to chat with the user skills. Although it is on the network for sale, but we have to live in the same way as the friends of the network users, in the user to create the desire to purchase, will find ways to contact you, consulting related matters. In communication with the user, we have to do sincere communication, do not think people find you chat will certainly buy your products. In the online communication we must answer the user all questions, eliminates the user to buy the worry. Be sure to answer the product's flaws carefully, without ambiguity. For example, in the Vento walnut this product has yellow dot such flaw, we all know that in any case is not playing, can only play more obvious. When our products have such a problem, in the sales must say where there are problems. To be realistic. 80% of users will ask the question, perhaps the user is an old player, perhaps a novice. Either way, we can't cheat sales. It's better to tell the truth than anything. I have always been so, the answer to my not sure is inclined to the worst results. Even so, individual users may give up buying. But through practice, these users will always come to us at the second purchase when they buy the product of the same type of bad merchant. Chat when we have to face the user in good faith, rather than rely on the trick, you can fool once two times, and can not be fooled for a lifetime, you can fool a user, but not all have the desire to buy users.

You are using the network, is the cold machine, but chat with us is a living person, is our most valuable user. Be sure to communicate with your heart. We do our best to make friends with the user, sincere heart with the user to communicate, for the user to do a solid groundwork for purchase, resulting in trading.

Experience three, after the sale, to ensure the interests of users

Don't be naïve to think that users buy our products after everything is all right, in fact, there are many things behind it is we need to provide services. After the user receives our product, we must have the time replacement or the return period. Walnut Circle Forum Official sales of products are 7 days unconditionally returned. and Taobao after the sale of the service mechanism is the same, said here 7 days refers to the user received the product 7 days after. Courier or transit time is not counted therein. In the face of individual users of the adjustment or return, we do a peace of mind, but not with the user to create contradictions. Prefer to suffer, but also to make users satisfied. For example, 3721.html ">2014 April 22 and 23rd, two things happen." The Vento walnut saplings, which the two users purchased from us one months ago, have not sprouted and died. Before the user purchase we told the seedling is not guaranteed 100% survival, the user also know and said not to return. The seedlings really died, the user in QQ mentioned this matter, we first declare that it is not our fault, I hope the user understand. Next we give the user a positive answer, the user bought the sapling died, we can free a tree of the same breed. In the chat to repeat is to make friends, not for anything else. (to point out, only to have you such a friend and give away) postage also do not charge. From feelings to impress users, close relationship with users, cultivate the feelings of users. True to people, others will be true to you.

Our ultimate goal is to make friends with users, not friends in life, communication on the network is truly more valuable. With the user to make friends, can motivate users two or more times to buy, and then produce a good reputation.

Above three points is I summarized with the user to make the friend the experience, hoped has a little help to you, I thought, with the user Friends is the network marketing way, also is the website Management Road, is the standing station's this.

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