Mobile Commerce Advertising to play a new definition of cloud

As we all know, the e-commerce mobile has been an irreversible fact, but its rapid evolution, or beyond the expectations of many people. For the majority of mobile e-commerce, how to achieve accurate advertising and user docking? How to make e-commerce products more seamlessly into the APP? These are the challenges facing e-commerce enterprises, "Bumbling cloud" to A new definition, different from the traditional ads new play - native ads.

According to iResearch data show that just past the second quarter of 2014, China's online shopping transaction size reached 628.72 billion yuan, of which mobile shopping transaction size of 168.39 billion yuan, penetration of mobile terminals reached 26.8% over the same period last year growth Nearly 15 percentage points. In 2013, the mobile shopping mall transaction volume was 274 billion yuan, accounting for only 14.5% of the broader market.

According to iResearch, the popularity of mobile internet, changes in online shopping habits, the improvement of mobile shopping scenarios and the promotion of mobile payment applications will jointly promote the rapid development of China's mobile shopping market. It is expected that the proportion of mobile shopping in 2016 will exceed 50% In 2017, the transaction scale will exceed 3 trillion yuan. Some organizations also predict that in 2018 the mobile terminal's transaction volume will account for 54% of the total online merchandise sales.

Mobile shopping boom is about to break out. "Unlike the E-commerce ad formats in the PC era, mobile e-commerce ads require more precise targeting of people and content, and because of the small nature of the mobile screen, once the ad's population and content have deviated, not only does it not translate into effective conversion, Causing serious damage to the brand experience.Therefore, the mobile advertising business play to be over again. "Gas Dou Yun Tang CEO said.

According to reports, the cloud bucket cloud is the leading personalized advertising recommendation engine, focusing on the field of mobile e-commerce, advertising advertisers through full-time staff of the secondary processing, and ultimately personalized content through the recommendation algorithm will be distributed to users. Its intelligent advertising distribution system is different from the traditional advertising platform, more effectively improve the conversion rate of advertising; more importantly, the native production of cloud-based cloud ads, with advertising content means to make advertising with a more sophisticated experience.

"The current traditional advertising, the effect is not very good.First, the product experience is rough, unable to accurately locate the user, the second is easy to interfere with the user, a direct result of advertising effect conversion rate is too low.Radius cloud is unique in that, Based on the precise personalized advertising + native advertising model, the wireless recommendation engine perpendicular to the e-commerce realm brings a good experience for users, advertisers and developers, which can be understood as today's top headlines in the electric business community, "Tang said.

The so-called personalized advertising refers to the automatic learning through machine learning, data mining technology, real-time analysis of user behavior, the establishment of intelligent recommendation model, based on user attributes, click preferences and App features personalized content recommendations, explore and potential users interest Match ads to match, resulting in higher CTR.

At the same time, the tendon clouds will also provide advertisers advertising content content processing, to make it closer to quality content rather than simply hard-wide. Each recommendation engine content will be carefully selected by a professional editor, but also ensure that the recommended product cost. As a result, the ads recommended by the bulldozers are not even considered as advertisements by the users, providing the advertisers with orders without the user's awareness, which greatly improves the conversion rate of the purchase of goods.

In addition, the recommended ads do not occupy the user's valuable screen, but from the banner, text chain, function bar, tab and other places to start, according to the actual situation of the developer can arrange advertising entrance, in order to ensure the user experience and other ads Do not conflict.

For advertisers, Gadgets Cloud follows the CPS (Order-Based Settlement) billing model to minimize advertiser risk. Wireless advertising is no longer a big seller, brand advertising playground, small and medium-sized sellers to open up a new page has a marketing channel.

Mobile e-commerce is not an extension of traditional e-commerce. Instead, it is a kind of reconstruction. Compared with the PC with the structure of pushing content information and the rationalization of shopping decision-making route, content information pushed by mobile terminal is more fragmented and decision-making path shows social The characteristics of

Grabbing cloud caught this feature, the advertising content and promotion of the form of reform. Advertising is no longer synonymous with "spam," but a useful tool that can actually help users make better purchases and truly improve their quality of life.