Network Marketing with strong links

Internet advertising into the http://www.aliyun.com/zixun/aggregation/32533.html "> Our lives, businesses through relatively inexpensive and accurate delivery, the product and users linked up." The problem follows, which are the links that users buy immediately after they have read them, or the ones that are included in the Favorites folder, or the weak links they never see again? I think it is necessary to study this problem. First of all, there are 2 of links that we often attach too much importance to.

1. Conversion rate is not wrong, but do not be blinded by it:

Whether the product/service information is acceptable to the user, the problem is the direct data support is the conversion rate. But under the present situation of China, because of the low cost of Internet information and the lack of integrity of the whole society, people's decision-making cost is generally higher. Therefore, many people do not directly to buy or express interest, but will retain the hope of buying. Such information cannot be explained by conversion rates. Of course, high conversion rate is good, your product/service is fully recognized.

2. The more reliance on search engines, the more dangerous:

It is true that the search engine is the largest flow of the entrance, in its work, than directly hit the ads a lot stronger. But the more traffic the search engine brings, the more it proves that the site is highly replaceable. Remove the individual search site name behavior, when the user through the search for a specific product or service to enter your station. Please find out why a user does not compare other items to your station. So, SEM is not wrong, but do not let such weak links become your whole.

As mentioned above two points, for the conversion rate behind the strong links, and search engines to bring the flow of weak links, network marketing must pay attention to. And what is a strong link?

1. Social media: Communication is human nature, believe that people who have communicated, is the mindset of people, even on the internet. As a result, social media that tend to be more balanced will get more trust from people. The message from the traditional press, it is clear that people have been hard to believe. Not to mention the present information deluge. and micro-Bo is a variety of social media, the most effective tool, its efficient, rapid feedback, access to information simple, free characteristics, so that micro-blog gradually become the new favorite network marketing.

2. User participation UGC: Nothing attracts more people than a sense of achievement. Once a product or service in the slightest of their own participation, will have very high feelings, this feeling will also promote users to actively promote it. Whether it's an iphone or a BlackBerry or a watercress. Once we are involved in the creation of content users, our relationship with this service can be simply transmitted to the friends around us, and then to a strong link again.

In summary, in the network marketing in the direction of Network Marketing: (1) Reduce the proportion of SEM through social media, especially the meager contact with the users; (2) Let the user participate in the process of product/service establishment, and share with the users, then these users will be happy to be your social media.

Opinion, stop laughing ears.