Nokia's decline has nothing to do with marketing

The most nonsensical and plausible version of the argument is that Nokia is too far from Silicon Valley to lose innovation and lead innovation – and it could be said that Nokia was defeated by the two companies of Apple and Google, especially Apple, rewriting the Nokia-http:// Www.aliyun.com/zixun/aggregation/17303.html "> The golden age of traditional handset makers.

Of course, this is not to say that Nokia is bound to perish, in the short term is not going to happen CCTV discussion of what to withdraw from the Chinese market.

Remember the rumor that Apple was going to buy Nokia? Nokia is unlikely to be acquired in the short term, and the twilight of the Empire will support its faltering path, unless the acquirer is from China's oil in the Far East or the Chinese mobile.

Nokia's problems are hard to words understand, and the task can be given to business school professors as a major subject for ongoing research.

However, Nokia's decline is due to a variety of reasons, the only thing that does not have to bear the important responsibility may be Nokia's marketing-especially the Chinese marketing team.

Nokia's marketing has been very strong, whether it is the channel or activities, whether it is endorsement or advertising, Nokia Marketing and innovation are first-class.

With its annual concert, superstar strategy, advertising campaign, and innovative application of Internet marketing, Nokia's marketing has been a leader in the industry.

Read an article entitled "Nokia's Intranet Communication", in simple and easy to explain Nokia's social media marketing strategy to a panoramic description, see there are some passion burst.

The pinnacle of Nokia's marketing is no doubt "the full social Networking conference"--August 25, 2010 10 o'clock in the morning, Nokia company in its activities official website, Sina Weibo, happy net, Renren and Youku several social media platform jointly held a 8-hour, the theme of "technology, because people and Yi" New launch, Nokia's first purely social media release in China, launched the world's largest smartphone-n8 based on the symbian^3 operating system.

It's interesting that interested friends can search the internet for a record press conference and an indecent photo.

After the conference, Nokia also released a number of Li, Lai Chuan and other people starring creative advertising blockbuster. If the large scale of the celebrity trial, as well as prior to the full network of Youku live Nokia concert and so on the big innovation marketing ...

Nokia's understanding of marketing and the use of social media have come to the forefront of the times.

It's a pity that Nokia, who knows how to sell social media, has been abandoned by users; Because even Nokia itself gave up Symbian to the Microsoft camp.

The reality is so cruel, maybe you are not guilty of anything, or even in marketing can always add points ... However, no matter what kind of marketing ideas and feats can not change the decline of the Nokia product line ...

This is not a marketing mistake, although it can not be said that there is no connection, but the root of the blame is not here, there is no empire to fall ... Empire can be improper, but can Nokia become British?

Nokia's decline has little to do with marketing, but Nokia's case is enough to alert all marketers.

Marketing is not everything, there is more important than marketing things, such as products ...