On the marketing strategy of the soft wen of Shi Yuzhu's brain platinum

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Legendary businessman Shi Yuzhu believe that we are not unfamiliar with the legend of the legendary business experience, we have to admire the wisdom and courage of the history of the total! In the giant capital chain broken shi Yuzhu liabilities 200 million, in the world all think Shi Yuzhu after, why Shi Yuzhu can rely on brain platinum quickly turn over! Is it the real value of melatonin?

The early brain Platinum sales strategy to do is the soft text marketing, the specific approach is to first in some authoritative newspaper published some news software, the earliest article has "mankind can live forever?" "Two biological bombs." These two articles on the surface is the common popular science news, we carefully study found that there is a lot of knowledge, first of all, he grasped the user's desire for longevity and health of the general psychological, and highly controversial hype effect. and two biological atom bomb This article, in fact, is to the user packaging melatonin this concept, while using authoritative data and departments to root out the user's skepticism! Why wrap the concept of melatonin? Because their products are mainly for the human brain of the pineal gland, but the concept of the pineal gland is very early! Users are familiar with. SEO from the point of view that such a keyword is not desirable, hehe, and then the user of the new things are curious psychology. So it has to be repackaged with a whole new concept--melatonin!

The second round of soft Wen marketing article has "one day does not defecate equals smokes three packs of smoke", "the human body has only ' clock '," Summer Sleepy Chang "," How the Astronauts Sleep "," people do not sleep can live only five days "," Woman 40, flower or tofu slag? "or continue to pass on to the user health science knowledge, this strength seems to increase some, Even with a threatening tone to the user to create an urgent solution to these problems of psychology, so the last they published a revelation, so as to achieve customer initiative to find the product situation!

The revelation is as follows:

Warning Readers:

Recently, since the newspaper published the Scientific knowledge of brain platinum, received a large number of readers call, consulting about the knowledge of the brain platinum, in order to be more direct and more comprehensive answer to the questions raised by consumers, special set up a hotline: *******, hope that the reader to consult the brain Platinum Knowledge Dozen This hotline. Thank you!

Newspaper

Through the study of brain Platinum marketing strategy, Zhangfangwen summed up the following views! At the same time also welcome everyone to my blog to communicate technology! My blog address is Zhangfangwen's full spell card.

1. What is a good soft paper? In fact, a good soft wen, should not deliberately to promote your products, create the value of the article itself, to convey some useful information to the user, the real help users to solve the problem is the king! So we write soft text to forget the advertising two words, soft text is the article!

2. In fact, the role of soft text can not only promote our products, in fact, the soft text can also be packaged with a user of your product highlights of the concept, first let the user recognition, trust, you or your products, so as to guide users to find products, this effect than your positive promotion effect much better!

3. To eliminate the user's doubts, this is very important, we can cite some authoritative data or rely on some authoritative institutions, such as the brain platinum to choose the party newspaper this kind of authoritative news media, such propaganda effect can greatly enhance!

4. Grasp the psychological needs of the target users, what users need what we do, this is absolutely true, to the brain platinum, the same grasp of the general user's mentality-the desire for a healthy and long life, hope to live a few years, this demand and desire is absolutely every normal person is eager, so the brain platinum has so broad market!

5. Good soft marketing must not be an article, want to achieve good results must write a series of soft Wen, to allow users to recognize you, believe you, remember you. This is definitely not a soft article can be done, this is a step-by-step process!

6. Do not avoid positive promotion, now users of hard advertising has been cold! What discount, jump, buy to send ... wait, see all! So to guide customers from the side is a very good choice, you do not directly to the user marketing, to the brain platinum sales strategy, so that customers want to understand your product desire and sense of urgency !