On the technique of SEM advertisement in Medical network marketing

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In recent years, medical Network Marketing has been recognized by more and more hospitals, because of the cost of marketing cost, the search engine advertising has become the primary channel for the hospital to carry out network marketing. How to make use of the limited advertising budget to achieve the maximum ROI? Today, I have 6 years of medical network marketing experience, talking about how to do a good job search engine marketing advertising.

1, understand the hospital management strategy

Any marketing tools need to be integrated with the positioning of the enterprise itself, when you really understand the brand positioning of the hospital, the written ad copy must have a brand connotation in it. For example, the hospital mainly to the public good image as the leading, if you write a painless in advertising 600 yuan, cervical erosion treatment to enjoy 70 percent discount. It can be imagined that a little bit of cognitive people will feel a strong commercial marketing in which not only a waste of the cost of advertising clicks, but also let visitors to the hospital image positioning caused obstruction. Especially after the Guo Meimei incident last year, the brand to the side of the public good will be affected more or less, because the hospital wants to do well, first of all, to reach an agreement with the local Red Cross Society.

2, search engine traffic precision

Search engine traffic How accurate? That is from the launch of the keyword, in SEO we emphasize long tail keyword optimization, because the long tail keyword search target accurate, landing page information matching high, resulting in a good user experience, along with the increase in the conversion rate. In search engine advertising is no exception, we try to long tail keyword-oriented, its low-cost, competitive small, but need us in peacetime data analysis slowly accumulated, long tail keyword Blue sea tactics is a forever worth discussing topic. How to use the data to do long tail keywords, the author will be in the next time to share with you.

3, to attract users to click Ads

An experienced SEM commissioner and a novice SEM commissioner, in the same budget, the same keywords the return on investment is completely different, the reason lies in the advertising copy writing skills. Ordinary advertising creative spend 100 yuan can exchange 50 clicks, and excellent advertising ideas can get 70~80 click, thereby pulling down the average click price. How do we do that? We still need to start with the search keyword, visitors pay more attention to the cost, you are in the advertising creativity and the target page to highlight the preferential information. Visitors are more concerned about Word-of-mouth, you will be in the advertising creative and target page showing the hospital's competitiveness, and competitors to form a differentiation.

4, the most important data analysis

How much money spent every day, where the money is spent, how many consultations have been made, how many patients have been booked to form a complete set of reports to facilitate the adjustment of search engine advertising strategy. A report directly determines the strength of a SEM commissioner, if you as the SEM commissioner you can not make money for the hospital, then you should at least get the results from the data analysis to help the hospital save more advertising expenses. The data analysis is not only extracted from the network decision, a data report is directly linked with the operation of the hospital network, the decision-making staff of the hospital and the brand positioning of the hospital.

In fact, search engine marketing in the use of a lot of ideas, the above is said to do a good job in the promotion of search engine marketing knowledge. Want to do a good job search engine marketing, in addition to focus on the competitor's launch strategy, more attention should be paid to the hospital's business direction, strategy and positioning, both complementary, indispensable! This article is from Changsha Medical Network Marketing (Http://www.leke123.com/hospital_ marketing/) Original, A5 start! Copyright protection, from my start, reprint please indicate the source of the article.