On the type of building materials website navigation How to design is the best

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Site navigation is believed to be the vast number of webmaster are more familiar with the site structure, the ultimate goal is to help users and search engines find the information they need, not only that, site navigation is very important to search engines and users, you can tell the search engine or users where to go next, is the channel page or content page , this shows that the site navigation design for the site as a whole is particularly important. At present, many types of corporate Web sites like the site navigation is divided into: main navigation, breadcrumbs, navigation, such as three navigation, including navigation deployment of a large number of keywords including piling keywords, and so on, the author believes that this approach not only to the home page caused by keyword piling, but also easy to cause K station, Therefore, the author in the design of the home page navigation has its own certain views.

Recently, the author has been responsible for building materials such as Radiator company website optimization, in the design and optimization of the site navigation when the short circuit, because it is the enterprise site must have user experience and spider experience, so in the navigation design this part of the author attaches great importance, and then the author borrowed from other corporate web site after the discovery has a common characteristics , many corporate web site navigation is not a pile of keywords, that is, there is no user experience and Spider experience, the author of a food site casually click on the next can not find what they want, and finally the author decided to plan their own site navigation design scheme. The author thinks, since the navigation is more important to search engine and user, and to tell the next step in the end where to go and their location, so I think the design must be designed to the unique point, the following by the author and building materials such as the company's website communication, site navigation How to design the best, the author is divided into two points.

First look at three map: main navigation, location navigation, bottom small navigation

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Figure: 2

Figure: 3

First, the website navigation design must have the spider and the user experience

First, the website navigation design must have the spider and the user experience. Found that a lot of building materials types of corporate Web site will be in the head of the home page, under the head, position navigation, small navigation, such as the bottom of the deployment, which is the head below the leading navigation, click on the navigation is the location of the guide is also called breadcrumbs, the other is the head of small navigation and the bottom of small navigation, a look down to deploy the keyword plus name, such as keywords + news center, Keywords + contact us, so that users see the whole page is a lot of keywords, now Baidu algorithm has been updated, the most annoying when the keyword stuffing, there is no user experience feeling, even the spider experience is not, a long time down may cause the site is K, There may be a lot of webmasters will ask how to design navigation will have users and spider experience?

For example: The author in the design of radiator Web site navigation is only divided into the main navigation, position navigation and the bottom of the small navigation, first of all, the main navigation, the design of the navigation when the author to the user experience angle to design, what is the name of the navigator, such as the home page, News Center, contact us, product center, etc., Completely without going to be able to change the name. Then the position navigation design, location navigation is generally automatically generated, what is what is not to change the location of navigation, such as product center-product Classification-products, told the user and spider location. Next is the bottom navigation design, the bottom of the navigation here recommended to put some contact us, return to the home page, Help Center and other users have experience of the text. So there is enough user and spider experience.

Second, to clear navigation in the location of the entire page

Then, when you design the navigation, be clear about the location of the entire page. The location of the navigation is very important, which tells the user from the search engine directly to the page and then through the navigation system to let themselves know which page is now, is this page a directory page or a content page or a page, and then where can I go next, where is my top level directory, and where is the next level? From this point of view is as long as the clear navigation in the entire page unknown, you can let users and spiders know where they are going, where they are located and so on.

For example: The author now design radiator Web site navigation, first of all, the author in the design of navigation when the navigation name placed in the user has the help of the location, and then is what the navigation name is what, then the author in the column page and content page placed a prominent position navigation, When the user from the search engine into the page inside the site will find their location, and then according to the location of the navigation text to find a level of directory, location navigation can tell the user or search engine is currently in the unknown, so the user is very friendly.

Don't stack keywords when designing navigation

Finally, do not stack keywords when designing navigation. Many responsible for corporate website webmaster or SEO personnel have a problem, very like in the site navigation on the deployment of a large number of keywords, especially the site navigation and the bottom of the small navigation, must be with the relevant keywords to be satisfied, and the bottom of the small navigation is the product keywords are pointed to the home page URL Here I suggest not to put keywords in these places, and these navigation name is called formal name, do not write other, what is what is, do not superfluous, otherwise your corporate website will die very miserably.

For example: In fact, navigation do not put a large number of keywords with the navigation has user experience and spider experience is almost, generally do not stack keywords is to give users and spiders the greatest experience, for example, the design of the main navigation site is the homepage, about the top ten, News center, Product Center, contact us, to join This has not been piling up any keywords to the user experience, so that users directly to find what they want to find. In addition, the head of the home page, the bottom do not put the key point to the home page, what is what.

Written at the end:

Above is the top ten radiator brand http://www.shijiasrq.net/original edit. The above is the author in the optimization of their own corporate web site summed up some experience, for everyone do not know is not a great help, but I think through these design and deployment of users and spiders can be a great help and experience. Finally, I wish the top ten radiator site better.