On Word-of-mouth marketing of social media

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One, "WEB 2.0 president" Barack Obama's victory, it is really impossible to ignore the network community to contribute to it. Social media has also gradually entered the eyes of many individuals and enterprises.

Two, the 09 Christmas Day Facebook traffic more than Google, which is so many people are surprised that one thing

Three, nearly a year, on the net to steal vegetables, hair Weibo, has become the normal white-collar city. If you don't do anything, you really are out.

The community began to move forward to the product, the introduction of happy net into the agency, Sina Weibo opened enterprise or personal certification. Social concerns in the SNS website, micro-blogging ERA was unlimited spread. So many netizens are using social media, what are they talking about?

Banner Group has created a professional community search and analysis technology, real-time search and monitoring 70多万个 Chinese active forum, more than 100,000 elite blogs and 7 domestic mainstream video sites. The results show that 2009 Chinese Internet users posted posts, blogs, videos and other user original content (UGC) has reached 1.13 billion, more than 2008 growth of 3.14 times times. Among them the social class topic that the netizen pays attention to reaches 760 million. In the topic of social class, university students employment, health reform, play black three hot topics of the fastest growth; in 2009, most of the major social topics began in the network, netizens ' attention has affected the progress of events, such as: Deng Incident, Hangzhou 70-yard incident, the collapse of Shanghai buildings, and some positive hot topics, For example: National Day 60 Anniversary Daqing, Hubei University student saves a story, Chongqing hits the black event and so on the Internet has also aroused the netizen's wide resonance.

According to the "2009 China Social Media Development Report" revealed: 2009 Internet users posted nearly 370 million articles on the topic of business, 2.28 times times than 2008. For the enterprise, whether you know, whether you want to listen to, consumers are talking about you anywhere, we have entered the era of Word-of-mouth decision purchasing power.

But the problems that come with it are also obvious, the untrue water paste and the gun stickers are also growing, this phenomenon also seriously damaged the majority of netizens real right of speech. How to handle social media marketing is also a matter of confusion for many enterprises.

From America, the King of Facebook, the Up-and-comer Twitter, is the most popular. Domestic look should be regarded as Sina scarf and happy net, the Internet has been in the Chinese social network has entered the era of the scarf, the slogan is very large, the process is still very long ah, not to take the social media marketing application to the company's day-to-day marketing activities. Everyone is using it, but few people are using its commercial operation, to produce benefits, and to engage in high brand awareness.

On the one hand because of this marketing methods because of different industries, different enterprises, there is no suitable marketing methods, means to carry out marketing, and then a marketing method also has no basis for consideration, can not effectively monitor the effect, ROI can not be obvious perception. In addition, to carry out new media marketing, the need for a long period of accumulation, training, more slowly, execution is not enough, it is difficult to achieve the goal set. Because this kind of marketing way socialization degree is higher, unavoidably will produce certain negative public opinion. About three years ago, everyone was talking about it, but very few people put it into practice. Social Media Marketing is a trend, the network continues to integrate into the real life, communication and communication more and more timely, information explosion-type expansion, people to accept the message channel diversity, network flat, to center more and more obvious. Yesterday, the comparison of the "Internet" is also reflected in this point.

The network application of 2.0 times is full development, the way is diverse, the market is more and more subdivided. Users are sometimes more decentralized and sometimes very concentrated. Social Media common several carriers for Microblog,sns,video Sharing,blog,bbs, and so on, if you want to try a new media era of marketing, we can start with these several application carrier.

For the Continuous enterprise blog stationed SNS and scarf I personally feel that there are aspects, the positive side and the negative side is coexistence.

Corporate blogs give companies a chance to be honest with consumers, give a platform to interact with consumers, where enterprises want to create greater value to your target customers, to convey the corporate culture to your consumers, to consumers from another level of deeper understanding of your business, your products, your service content. Of course, as an enterprise information publishing platform, this is the most basic. Enterprise own blog is good, or a corporate blog in the BSP, enterprises have a certain degree of autonomy, there is certain controllability, but it must be grasped well, not too much, also can not Italy, this is reflected in the public relations ability of the enterprise. A successful corporate blog example, here to mention a few: The Dell through train, Google Blackboard, Taobao's pay, Msra Sina corporate blog.

When it comes to the negative side of corporate blogs, everyone will think that there is always a competitor staring at the opponent, I do not know when to give you a crisis out, to the opponents left behind. Have a corporate blog, of course, consumers are looking at their own, when it's okay, if something happens, others will take your axe. To do business can not rely on the real skills, can not be a self-inflicted, this is also a lot of enterprises need to think about the problem. Why many big enterprises do not have their own corporate blog, presumably have their own ideas. Corporate Blog As a corporate image of the region to display, need to be a very formal attitude to treat people, but SNS and micro-blog is a very close to chat with netizens, without a sense of closeness, in SNS and the corporate blog of the scarf has lost significance. Words again, all Word-of-mouth marketing is cumulative, speed is not up. The trend of social media marketing should not be underestimated, the degree of confidence will give marketing to draw an exclamation point.

Original Starting my blog: (reprint keep link) http://www.adrin.cn/post/5.html