One of the hotel case-sharing: What kind of SEO strategy should be taken for a small website

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This is my previous SEO consultant project, from May project implementation to now also has 4 months, at present the website's SEO implementation already had the preliminary effect, now I share with you the case.

First understand the site: the site is a typical hotel booking class site, the main business model is to guide users online booking hotels, or call the website customer Service phone for room reservations, from the hotel side get commission; The main content of the site is the hotel information throughout the country, This information is available on all hotel reservation sites, should be their industry share of data, the site's staff is less, is a technology, a Web site staff; the usual promotion, that is, the forum sent articles, major blogs on the introduction of some introductory posts ... Overall, is a small group of 35 people save a small site.

For such a site, my strategy is: to give up all-inclusive, competitive industry short words, for accurate matching long tail keyword. As we all know, the key words in the hotel booking industry are very competitive, at the same time, the industry has also been like Art Dragon, Ctrip, where to go and other industry giants, in the case of no resources, no funds, want to compete with these sites a class of keywords is almost impossible, so only in some long tail keyword to find a way.

As SEO gradually recognized the industry, accepted, SEO should be a site construction personnel, one of the basic knowledge, small sites hoping to grab a lot of traffic through the SEO to achieve "curve beyond" is almost impossible; with the popularity of SEO basics and practice, the future site optimization is definitely a team, spell resources , spell financial resources, "Matthew effect" in the field of SEO will gradually appear, small web site can operate, that is, in the field of large sites are not enough to take into account the plowing, in the big Web site "Big net" find some "slip through", intercept some traffic for use.

Therefore, I think, small site to take the SEO strategy, should be "exact matching long tail keyword" strategy. This strategy has two key points, one is "long tail keyword", long tail keyword is a small site optimization of the magic weapon, less investment, quick results, enough to attract a large number of high quality flow; the second is "exact match", the exact match is in order to compete with the big site is to get a higher ranking and take a strategy. Let me use the data to show the growth of the traffic generated by the "exact matching long tail keyword" strategy.

This is the flow change chart from May to September.

This is the search engine traffic data from May to September

This is the May to September keyword flow source

Next article talk about my specific operation.

Author: Xiamen SEO

Original address: http://www.0595-seo.cn/seo/20.html

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