Optimize the sharing of two: their own website optimization routines

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Everyone has a "selfish" heart, their own things and other people's things than, completely will be a different attitude to treat, site optimization is the same! Last time I shared with you the "Optimization sharing: Customer site optimization routines." Today continue to share with you the optimization routines, today is about the optimization of their own website routines, their own site with the customer's site is certainly more important than the! Because we not only want to do is that a few keywords, more important is to make our website profitable! So the whole site not only involves the promotion process, but also including the planning of the station, Domain name purchase, user experience and so on!!! The following is to say that the optimization of their own site a routine bar!

The choice of domain name

is the choice of domain name important? Many friends say that as long as their own site can do it, even if it is difficult to remember the domain name others can remember it. Although that's the way it is, is your website really guaranteed to do it? Now the competition is so fierce that we have to do every detail of the site. Domain name to choose this piece, we all know good domain names are selected by others, I think the choice is shorter, more easily let others remember the domain name for good! The best is named after their own company, such as Xiamen Logistics network, so that other people to see more than two times you can remember him!

Second, the site's architecture keyword selection

In doing the site when the first consideration of the optimization of the site, both at the same time, will make the site to do more targeted; If the site is done after the optimization, then change it is very troublesome, and even have to do a new. The choice of key words and layout is the same, which column put which keyword, for example, Xiamen Logistics network, what business to go, which business is more good, you can communicate with the object of cooperation, and then a layout of keywords!

Third, the user experience

User experience to do a good job for the site PV, conversion rate, repeat customers have some help. So first of all to let their own web site to open the normal speed, no one is willing to have their own needs, to wait for your site! The second is the content of the site, the quality of the content of the site is often the user is more concerned about a piece! I think the content of this piece can go to collect some user more dare interest content, if completely is oneself original, That's not going to happen. Take the logistics network, even the professional logistics company staff want to write an article out is not so easy, not to mention that we are not familiar with this, so, my approach is to fill the site first, will not let the site feel empty, later to grasp the quality of the content!

Iv. analyze competitors to identify key words

Keyword selection can not be too blind. Many webmaster friends are often very greedy, always like those search a large number of keywords, to those long tail keyword good not interested. In fact, the choice of keywords before the first analysis of competitors, some words, although it is a long tail keyword, but the competition is very fierce, we can not, so it is best to dig to those who search a large amount of small competition keywords! I often use the tool is Baidu Index tools and Google tools, first dug out a batch of keywords, and then a screening To finalize a batch of optimized keywords!

V. Construction of the outer chain

I think that when a website completes, should first the station Consummates, then sends outside the chain. On the sample can prevent the outside of the chain, causing the site to be down right! For example, in a high rate of reproduction of a website to send a soft article, the speed of the growth of the chain is a straight line of rise, operation is not easy to drop right. Outside the chain of construction, I think, first dig some websites related to their own website for the release of the chain, it is best to find some weight high and will not be deleted site, so send an article will be able to make their own site weight to improve! There is a good way to raise some free blog, until the blog to raise a certain weight, Then to the inside hair outside the chain, will play an unexpected effect!

VI. Data analysis

What kind of words have conversion rate, what words are searched but no conversion rate. Not a glance can be seen, so when we do a batch of keywords, or a batch of keywords to do up, to bring traffic to the site, we should analyze the needs of customers, what words can continue to do, what word should be ruled out! So targeted to do, will allow the site to bring greater benefits. No wonder some friends only 10 IP a day, a year can earn millions of! is because of the conversion rate problem!

Summary: Their website with the customer's website optimization is always different, the construction of the site structure of various industries and optimization of the routines are certainly different! So we have to find a best way to suit ourselves, and now we pay attention to an efficiency problem! How to make your website profitable, and not too laborious, to say a little nearer, How to make their own keywords can be relatively easy to optimize up, waiting for their own slowly groping slightly! Today to share this, thank you!

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