Play from the electric dealer, create a personal force

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Luo Fat do since the definition of media, to do since the media need three elements: not reliable + really cool + reasonable operation, applied to the electricity business is, not reliable is the point of view, really good quality, reasonable operation is the user accumulation and development. Create a self-media is in the shape of a personality brand, to become a self-electric business is also the same, can also be understood as a laissez-faire universal and quasi-operation strategy, of course, it is easier said than done, reader from the identification.

1. Reasonable self-positioning

First of all, think about what you want to do in the direction of the self electrical business, and combined with their own resources and experience, these directions can be already exist, or you open up. Personal publicity needs an easy to remember slogan or propaganda slogan, let people know what you are doing, what. For example, a Taobao shopkeeper who sells women's clothes in a micro-trust circle, opened Taobao shop, focused on the sale of Sen women's clothing, oneself is also to understand the relevant clothing collocation, "a sen female should have self-cultivation", only to do the related product introduction and recommendation of SEN Female department, gradually accumulate users. Of course, if you are a female man, then you can also try to build "a successful female man's self-cultivation", your focus, rather than big empty rhetoric, don't like me.

2, Locked target users

After a reasonable positioning of the target users can also be generally able to understand what groups, through your most targeted user analysis can be divided into existing target users, potential users, and may transform users.

Through the analysis of the SEN female system can be analyzed as "Sen female group, college students more common,", "want to become a group of Sen women, such as women, green tea, or the circle of friends, including girlfriends, boyfriends, etc.", may be transformed into Sen female users have "female cock silk, female men, etc.", can be divided into these categories, Find their aggregation sites for marketing, not limited to online.

3, grasp the user pain point demand, content output

This is a bit related to product dog user needs research, please allow me to make a sad expression. How to understand the needs of users, in the access to relevant information and their own derivation, the most direct way is to go to their gathering place to stay, mix, water! Boys and girls pursue a position of personality, young white-collar hope relationship stability, Chinese aunt Love square heavy, different user groups love also different, see what they say, want what, Or a water patch survey. According to the Zhangxiaolong of the father of the micro-letter said the user needs to grasp (I do not know is not he said), is directly with the user face-to-face communication, found that their needs, like to browse the user's related microblogging, blog, micro-letter, internet-based Open, you can be 360 degrees of rape users, When you see the rape of more than 100 users, and extract effective information, then you can adjust their own products for the needs of the product, the production of content, to ensure that after making the program changes, the product or the original formula, or familiar taste.

Content output needs to be based on personal expertise, given that women are more sensitive to pictures, especially beautiful pictures plus the right copy, a good-looking girl wearing a set of X-card women's clothing, sitting in front of the coffee table sprinkled with sunlight, is clearly a failure scene, if you have a crown Higo the same camera technology, Xiaoxian-like gripping writing skills, then the combination of the two will be depicted in the scene more in-depth and vivid, and if you are not good at video, writing ability is not very high, you can go to the collation of users like, appropriate reference, user interest content to push, return to the essence, Still need to give your product life and vitality, rather than stiff copy and paste.

4, the choice of social media platform

"Where there is social, there is business, where there is business there is Taobao." "There is a similarity between the publicity of the electricity dealers, if you are full of energy, you can advertise in that social media platform, each additional product exposure is to improve the conversion rate of products, and then the other social media platform users into personal micro-letters for maintenance, or Q Group aggregation and other means of resource integration. and the micro-letter why as the main transmission tool, the first is the micro-letter user viscosity is increasing, followed by the mobile end of the application development of micro-letter is still the head, through the micro-letter CRM management is a higher efficiency of a way.

By publishing a product in a micro-trust circle, based on the micro-letter mobile phone features, your original customers can not be distracted by other shops on Taobao, just to see her share, only in her micro-letter to buy goods, unless your users focus on more than one of your electric dealer sellers.

5, the way of profitability can be diversified

The way to profit is not limited to the sale of their own goods to gain profits, can also be through the way of commodity shopping to get the commission of goods, or orders, advertising and other means of payment, and the premise is still, your users and have basic user appeal. When you are successfully packaged as a "self-electric Dealer", depending on the size of the fan effect, profitability is not a problem, just how much.

Depending on the user's psychology of consumer change, the user should be "aware of you-know you-like you-trust you-buy you-recommend you" These 6 transition processes, you need to gradually guide the user.

The article by the Kangaroo Shop, from the electric business Service platform finishing, http://www.daishudian.com